Optimization techniques that worked years ago are falling into disuse. SEO as a whole is evolving into a smarter discipline that goes beyond spamming Google with links and keywords.
There are sophisticated strategies to increase organic traffic to your website. As well as the analysis of the gaps in front of your competitors and the positioning gaps on your keywords.
A number of strategies need to be implemented to succeed on search engines in the face of increasing competition.
The Basics of SEO
There are four basic components of SEO that SEO consultants focus on a daily basis work. These components are:
SEO Techniques Revolve around the Following Elements
All of these techniques are central to the professional activities of SEO consultants. Our actions are paying off, and we are evaluating the next steps for any Google SEO campaign.
How do you move forward in a campaign and ensure that these factors are well-defined enough to launch an SEO campaign? Well, you’ve come to the right place.
This SEO guide for beginners is designed to help you with that task, going over the basics in detail to give you a solid foundation you can use on your own.
Keywords Targeting by Creating Content
The first basic thing we’ll look at is keywords and keyword targeting.
At the time, keywords were the basis of SEO. Keywords and keyword targeting. Keyword targeting was about creating pages based on specific keywords and optimizing them. The content was built around keywords.
As your SEO progresses, you can technically include synonyms of the keywords and main-related keywords to improve your Google rankings.
The problem with keywords is that they can become redundant and too repetitive, and you can quickly use up all the keywords related to your domain. There is very little space to move forward.
In SEO before, you would search by keyword, which one you found to perform best in search volume. Then you create a page for that keyword and ensure the keywords are interwoven throughout your content.
Types of Keywords
Let’s not forget many types of keywords. The goals of these keywords change depending on how you want to approach your SEO:
And many other types of keywords. By the way, don’t focus on LSI keywords. It’s a marketing attempt to dismiss synonyms and keyword relationships as something else. Why do we make such a detailed introduction to keywords? Because they are a core skill for SEO consultants.
Dragging Keywords to Topics
Recently, however, there has been a shift in Google’s algorithm from keywords to topics and entities. While the keywords are specific words and phrases, the topics can be considered broader terms and concepts.
Although there has been a change, you still can’t live without keywords. They form the core of any SEO strategy.
Entities are places, people, and things. According to Dave Davies, an internationally recognized SEO expert, entities are a new world of SEO.
Entities are, in my opinion, the most important concept to understand in SEO today. Point bar. Do you think I’m another SEO consultant launching a new concept like many others before him?
An entity is anything that is:
This is why it is important to ensure that your site is optimized for the entities, keywords, and subjects of your field of activity.
Thematic Topics in SEO
What is the treatment of subjects? As mentioned earlier, SEO is traditionally about optimizing texts for targeted keywords. And it was – once – considered good SEO practice to create one page per targeted keyword.
You can find your topics by doing a topic search using a tool like AnswerThePublic.com. The SEO analysis tool SEMrush also has its tool called the “thematic research tool.”
By using these two tools, you should be able to discover appropriate topics for your website type. That’s all well and good, but what if you’re optimizing a site for multiple topics?
Other basics, including content, links, and technical SEO, can contribute to your success. Let’s look at some of the most defining SEO factors that could boost your SEO in 2023 and the basics you need to learn.
High-quality Content
Does Google’s algorithm have any issues when it comes to evaluating whether or not the content is of sufficient quality? In general, high-quality content is what will make your website perform well. But it takes different forms depending on the different attributes of your web marketing campaign, including:
In SEO, there are variations depending on the field. Optimization rules vary by domain and can be as different as the website. To know these standards, it is necessary to analyze the variations compared to the competition. This analysis will help you determine what to do to improve your ranking on Google compared to your competitors.
Analyzing the Gaps with Your Competitors
It will bring you the following information with the help of SEMrush or Ahrefs:
Regarding SEO, you can deduce that you need to make a slight change to some keywords on your site. The problem is that it rarely works that way in the real world.
When it comes to SEO, correlation is not causation. It’s not enough to say that you did this and that, which helped improve your results.
Rather, detailed analysis and interpretation of organic traffic data are needed to see the full picture. This is what makes SEO so complex – the fact that it is not a simple correlation/causality paradigm.
On the contrary, SEO is much more complex with layers of algorithms, not to mention that Google changes its algorithms daily.
Related Resource: Complete Guide to SEO 2023 – [2 New Factors]
This Brings Us to the Next Topic: White Hat and Black Hat SEO
In the field of SEO, there are different approaches. These philosophies do not always mesh well. They can be frustrating for SEOs everywhere because one group believes one thing while another thinks another.
White Hat SEOs follow Google’s webmaster guidelines to the letter. They believe in implementing techniques that will be sustainable in the long run and that won’t result in Google giving them a penalty.
The most ethical SEO consultants provide their clients with everything they do and details; they give the links they create, in short, everything. They are ethical and transparent in their SEO work and provide reports that the client can take reasonable action on in the future.
Black Hat SEOs aren’t afraid to adopt risky techniques, even if they deviate from Google’s guidelines. They often get great short-term results but lack long-term results. These Black Hat SEOs use specialized software to attempt to build links, so those links will boost their search rankings – until Google catches them and penalizes them.
Check out: Off Page SEO Techniques to Increase Organic Traffic
Then they start over with another domain.
Gray Hat is a mix of the two, typically using black hat techniques for research but not execution and using a white hat approach for long-term sustainable results.
On-page SEO and Technical SEO – Two Important Factors
Other important factors you need to include the latest technical SEO and on-page SEO methods.
On-page SEO Optimization Includes the Following Elements
Technical SEO
Technical SEO is heavily focused on crawling and indexing your site. This is where you can tip the scales in your favor by ensuring your site is properly optimized for search engine crawlers.
It has nothing to do with content or links and is very technical in its implementation. Technical SEO in 2023 includes the following things you need to learn and implement to be successful:
Google Core Algorithm Updates
Google’s August 2018 Core Algorithm Update left many struggling to figure out what had destroyed their website’s rankings so fast. This update is known as the “Medic Update” because it was thought to be aimed at medical sites.
It targeted YMYL (your money or your life) type sites as ranked in Google’s Quality Raters Guidelines. This was one of the first updates where no SEO could figure out what was happening in the first 60 days.
Then in 2021 page single core update for better user experience on mobile and desktop. In this update, Google set a better page experience criteria called core web vitals.
Recently Google updated its system with a core update “Helpful content” update for content.
Why SEO Matters in 2023?
This update marked a shift in Google’s algorithms, specifically targeting sites for long-term authority and trust. Yes, authority and trust are very important.
How do you establish authority and trust? Responding to user demand comprehensively and curating your content to achieve this ultimate goal.
In 2023, long-term sustainable optimization is even more important today if you want to develop your website and ensure that it is compatible with SEO best practices. The key to success is simple and complicated at the same time. Answer the user’s question as thoroughly as anyone else can.
To Be Successful, Focus on Relevant SEO Techniques
You can’t expect to do SEO for a month and get amazing results overnight. It never happens.
Instead, you need to implement a multi-pronged approach that will give you a solid foundation of many SEO elements for success. Focusing on just one aspect will only lead to mediocre results.
An organized approach focusing on quality SEO is best while keeping your user’s needs and wants in mind when asking their question on Google.
Your professional website must be the response of your sector of activity to the request of your user. And your site’s performance in search engine results will be a great reward.
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