Sharing is Caring

In SEO, the Title of a page is one of the most important elements. For the search engine, this tag is essential to be correctly referenced.

This title should also be catchy to catch the reader’s eye and pique their curiosity.

The title of a page must therefore be well perceived by the reader as well as recognized by search engines. This is why the HTML standard provides a special tag to frame the Title of each page.

So how do you work on one of the most important elements of SEO? How to effectively write your Title tag? Find out everything you need to know in this guide to the Title tag!

What is the Title Tag?

The Title tag, as its name suggests, is the title of a page.

Be careful though, this is a different element from your document’s H1 title and Hn markup, present in the body of the page.

This tag appears in search results and at the top of the browser, not in the site content.

SEO Title Tag example

Here, the SEO Title tag is “ Beat Your Competition With Pro SEO Services & Grow Business ”.

The Title tag is located in the HTML header of the page and is surrounded by the codes and . It is represented in the following format: Beat Your Competition With Pro SEO Services & Grow Business.

the Title tag is so important for SEO, it is simply because it is used to describe the content of your page.

It explains to robots and visitors what your content is about. This allows you to put the odds on your side to position yourself in the first results when Internet users carry out a search related to your subject.

Related Resource: Importance of Internal Links for SEO

Of course, there are other positioning criteria, but this tag is of particular importance!

Thus, choosing the right Title tag is absolutely essential. The words used must imperatively be the subject of analysis before publication to know the searches carried out by Internet users.

Only this condition will allow you to be correctly referenced to attract maximum traffic to your page.

If you work on your Title on a request that is not typed by Internet users, your page will be positioned on a keyword that is never searched. Which is rather unfortunate…

How to Optimize the Title Tag?

But then, how should the Title tag be written?

Several elements must be taken into account to allow you to obtain the best title possible. The choice of keywords used is an essential prerequisite.

However, these words should not be placed anywhere, and the Title tag should not exceed a certain length either!

Add Target Keyword

As you will have understood, the Title tag must include certain words or expressions relating to the subjects that you deal with on your page. To write your Title tag, start by asking yourself two main questions:

  • What are the searches that would lead a user to read my content?
  • What is my page about?

By answering these two questions with precision, you will quite easily know which keywords to include to attract as many people as possible to your pages.

To be even more effective in writing your Title tag, there are also tools like SEMRush or Ubersuggest that let you know what keywords are searched for by Internet users.

Check out SEO Hn Tags – How to Optimize all Header Structure

Finally, be aware that it is preferable to put your keywords at the beginning of your title, in the first part of the sentence.

If your notoriety allows you to boost your click-through rate (CTR) and you want to place your brand name in your SEO Title tag, place it at the end instead, otherwise prioritize keywords.

Do I Need to Include My Brand Name?

Of course, this should not be at the expense of your target keyword! You should focus on optimizing your target query, and then add your brand name. if you have space.

Should the Keyword be Singular or Plural?

This is a question that comes up frequently when choosing the target keyword:

“My keyword is typed more times with the singular than the plural, so should I fill in the plural or the singular in my Title tag?”

Some even go so far as to make spelling mistakes!

You should know that today search engines are much smarter than before. They are therefore able to better understand the searches of Internet users to display ever more relevant results.

In this context, most of the time, whether you enter your keyword in the plural or the singular, Google will still display your page on the various searches.

If you are still in doubt, just analyze the SERP on different keywords.

Avoid Duplication of Title on the Site

To be well referenced, it is also necessary to personalize each of your titles and to avoid their duplication from one page to another.

If you use the same keywords over and over again, you lose a valuable opportunity to vary your lexical field and you will compete with yourself.

You must have in mind that each page responds to a specific request! If you end up with several pages that have substantially the same Title, it may be better to have only one.

Using different titles makes it possible to respond to various and varied queries, and therefore to stand out in several places in the search engines.

Analyze the SERP

Another important element to creating a successful Title tag, is the analysis of search results on your target keyword.

There is no need to reinvent the wheel!

If most of the sites positioned in the top 10 offer a Title with “The X best products”, write a title with the same catchphrase. Do competitors offer guides or questions? Get inspired too!

These titles will also give you an idea of ​​the content expected by Google on this search. It is a crucial indicator to ensure your SEO.

Boost CTR

The title is displayed in blue and bold in search engines. It must therefore attract the eye and make the person want to visit your site.

Just like the meta description tag, the Title tag must encourage the click.

Your goal shouldn’t be to accumulate keywords. Your Title tag should also be impactful and promise the best possible user experience.

The selection of the right keywords, as well as the choice of a catchy phrase, are essential elements to maximize your click rate.

In this same context, your title must be seller, but it must also be simple. It should be a readable, high-impact sentence that relates to your content.

To help you, here is a study by SEMRush that highlights the different forms of titles according to views, shares, and backlinks.

Read more about: Off Page SEO Techniques to Increase Organic Traffic

The Perfect Size for the SEO Title Tag

The Title tag has to meet a whole bunch of different content criteria. However, its size is also very important.

To put it simply, all the elements mentioned above must not exceed 60 characters… But, you will see that there are some subtleties!

The Size in Characters

Let’s first start by understanding why the size of the Title tag is so important… While it is recommended that you never exceed 60 characters for writing your Title tag, this is in no way a strictly imposed criterion.

However, if Google deems your title to be too long, it will display only part of it and end your sentence with “…”

In this case, the Internet user will not have access to your entire title, which could harm his desire to click on your page.

On the other hand, some studies have shown that Google does indeed take into account words that are not displayed and replaced by the famous “…”. The consequences concern the attractiveness of your title with regard to Internet users.

Be aware, however, that the words present at the end of the Title tag are considered less important. It is therefore useless to write an extremely long title in to hope of positioning yourself in the first results of Google searches.

The words used at the end of the title remain ineffective and therefore have little hope of improving your visibility. It is better to favor an attractive title than an overbidding of key expressions.

The maximum size allowed by Google has changed often. For a while, it was between 65 and 68 characters. In 2010, it increased to around 70 characters. Finally return today to about 50 to 60 characters.

The Size in Pixels

To write a Title tag of optimal length, the number of characters is very often the criterion used. This is the easiest way to write it.

However, since 2012, Google has no longer determined the length of titles in terms of characters. Rather, it is based on pixel size. The characters are therefore an indication that remains reliable but approximate.

Be aware, however, that the criteria taken into account by Google’s algorithms often remain unclear. But, the limit remains around 500 px.

Writing a Title tag based on this hint requires considering the width of each character. As an example, the letter “i” uses far fewer pixels than a “W”. If your Title tag contains a lot of “i”, your title may therefore be longer than if it contains a lot of “W”.

Similarly, uppercase letters take up much more space than lowercase ones. If you don’t use capital letters in your Title tag, your title can be longer!

The Difference between Desktop and Mobile

Another important factor: is the medium on which the person consults your page.

Indeed, the rules are not the same whether it is a classic computer, a tablet, or a smartphone. Logically, all these screens do not have the same size. Google’s settings are therefore not the same.

Today, the Title tag on mobile offers a little more space than on computer and it is on 2 lines.

Anyway, if you have a responsive design site and not a mobile version with a different page, it is better to adjust to the desktop display so that the title is clearly visible on all media.

How to Check if the Size of Your Title Tag is Correct?

Like any other element of your website, the Title tags of your already published pages should be analyzed.

To ensure the effectiveness of your title, I strongly urge you to be thorough, to ensure that it is not truncated and that it displays correctly in Google.

But then, How to Carry out this Verification?

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:https://yourdomain.com”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

Google command that makes it easy to parse your Title tags

The choice of a Title tag should not be taken lightly. Avoid writing it in a hurry and take your time!

If I had to give you one last piece of advice: start by writing your article. It is only after having structured your ideas and your arguments that you will consider the question of the Title tag.

Indeed, it is always easier to find a coherent title when the entire page is already written.

The Title tag is a strategic criterion during the optimization of your website. Only the right words will allow you to stand out in the first results on Google. It is therefore an essential prerequisite to ensure your notoriety.

Related Posts

Sharing is Caring

In SEO, the Title of a page is one of the most important elements. For the search engine, this tag is essential to be correctly referenced.

This title should also be catchy to catch the reader’s eye and pique their curiosity.

The title of a page must therefore be well perceived by the reader as well as recognized by search engines. This is why the HTML standard provides a special tag to frame the Title of each page.

So how do you work on one of the most important elements of SEO? How to effectively write your Title tag? Find out everything you need to know in this guide to the Title tag!

What is the Title Tag?

The Title tag, as its name suggests, is the title of a page.

Be careful though, this is a different element from your document’s H1 title and Hn markup, present in the body of the page.

This tag appears in search results and at the top of the browser, not in the site content.

SEO Title Tag example

Here, the SEO Title tag is “ Beat Your Competition With Pro SEO Services & Grow Business ”.

The Title tag is located in the HTML header of the page and is surrounded by the codes and . It is represented in the following format: Beat Your Competition With Pro SEO Services & Grow Business.

the Title tag is so important for SEO, it is simply because it is used to describe the content of your page.

It explains to robots and visitors what your content is about. This allows you to put the odds on your side to position yourself in the first results when Internet users carry out a search related to your subject.

Related Resource: Importance of Internal Links for SEO

Of course, there are other positioning criteria, but this tag is of particular importance!

Thus, choosing the right Title tag is absolutely essential. The words used must imperatively be the subject of analysis before publication to know the searches carried out by Internet users.

Only this condition will allow you to be correctly referenced to attract maximum traffic to your page.

If you work on your Title on a request that is not typed by Internet users, your page will be positioned on a keyword that is never searched. Which is rather unfortunate…

How to Optimize the Title Tag?

But then, how should the Title tag be written?

Several elements must be taken into account to allow you to obtain the best title possible. The choice of keywords used is an essential prerequisite.

However, these words should not be placed anywhere, and the Title tag should not exceed a certain length either!

Add Target Keyword

As you will have understood, the Title tag must include certain words or expressions relating to the subjects that you deal with on your page. To write your Title tag, start by asking yourself two main questions:

  • What are the searches that would lead a user to read my content?
  • What is my page about?

By answering these two questions with precision, you will quite easily know which keywords to include to attract as many people as possible to your pages.

To be even more effective in writing your Title tag, there are also tools like SEMRush or Ubersuggest that let you know what keywords are searched for by Internet users.

Check out SEO Hn Tags – How to Optimize all Header Structure

Finally, be aware that it is preferable to put your keywords at the beginning of your title, in the first part of the sentence.

If your notoriety allows you to boost your click-through rate (CTR) and you want to place your brand name in your SEO Title tag, place it at the end instead, otherwise prioritize keywords.

Do I Need to Include My Brand Name?

Of course, this should not be at the expense of your target keyword! You should focus on optimizing your target query, and then add your brand name. if you have space.

Should the Keyword be Singular or Plural?

This is a question that comes up frequently when choosing the target keyword:

“My keyword is typed more times with the singular than the plural, so should I fill in the plural or the singular in my Title tag?”

Some even go so far as to make spelling mistakes!

You should know that today search engines are much smarter than before. They are therefore able to better understand the searches of Internet users to display ever more relevant results.

In this context, most of the time, whether you enter your keyword in the plural or the singular, Google will still display your page on the various searches.

If you are still in doubt, just analyze the SERP on different keywords.

Avoid Duplication of Title on the Site

To be well referenced, it is also necessary to personalize each of your titles and to avoid their duplication from one page to another.

If you use the same keywords over and over again, you lose a valuable opportunity to vary your lexical field and you will compete with yourself.

You must have in mind that each page responds to a specific request! If you end up with several pages that have substantially the same Title, it may be better to have only one.

Using different titles makes it possible to respond to various and varied queries, and therefore to stand out in several places in the search engines.

Analyze the SERP

Another important element to creating a successful Title tag, is the analysis of search results on your target keyword.

There is no need to reinvent the wheel!

If most of the sites positioned in the top 10 offer a Title with “The X best products”, write a title with the same catchphrase. Do competitors offer guides or questions? Get inspired too!

These titles will also give you an idea of ​​the content expected by Google on this search. It is a crucial indicator to ensure your SEO.

Boost CTR

The title is displayed in blue and bold in search engines. It must therefore attract the eye and make the person want to visit your site.

Just like the meta description tag, the Title tag must encourage the click.

Your goal shouldn’t be to accumulate keywords. Your Title tag should also be impactful and promise the best possible user experience.

The selection of the right keywords, as well as the choice of a catchy phrase, are essential elements to maximize your click rate.

In this same context, your title must be seller, but it must also be simple. It should be a readable, high-impact sentence that relates to your content.

To help you, here is a study by SEMRush that highlights the different forms of titles according to views, shares, and backlinks.

Read more about: Off Page SEO Techniques to Increase Organic Traffic

The Perfect Size for the SEO Title Tag

The Title tag has to meet a whole bunch of different content criteria. However, its size is also very important.

To put it simply, all the elements mentioned above must not exceed 60 characters… But, you will see that there are some subtleties!

The Size in Characters

Let’s first start by understanding why the size of the Title tag is so important… While it is recommended that you never exceed 60 characters for writing your Title tag, this is in no way a strictly imposed criterion.

However, if Google deems your title to be too long, it will display only part of it and end your sentence with “…”

In this case, the Internet user will not have access to your entire title, which could harm his desire to click on your page.

On the other hand, some studies have shown that Google does indeed take into account words that are not displayed and replaced by the famous “…”. The consequences concern the attractiveness of your title with regard to Internet users.

Be aware, however, that the words present at the end of the Title tag are considered less important. It is therefore useless to write an extremely long title in to hope of positioning yourself in the first results of Google searches.

The words used at the end of the title remain ineffective and therefore have little hope of improving your visibility. It is better to favor an attractive title than an overbidding of key expressions.

The maximum size allowed by Google has changed often. For a while, it was between 65 and 68 characters. In 2010, it increased to around 70 characters. Finally return today to about 50 to 60 characters.

The Size in Pixels

To write a Title tag of optimal length, the number of characters is very often the criterion used. This is the easiest way to write it.

However, since 2012, Google has no longer determined the length of titles in terms of characters. Rather, it is based on pixel size. The characters are therefore an indication that remains reliable but approximate.

Be aware, however, that the criteria taken into account by Google’s algorithms often remain unclear. But, the limit remains around 500 px.

Writing a Title tag based on this hint requires considering the width of each character. As an example, the letter “i” uses far fewer pixels than a “W”. If your Title tag contains a lot of “i”, your title may therefore be longer than if it contains a lot of “W”.

Similarly, uppercase letters take up much more space than lowercase ones. If you don’t use capital letters in your Title tag, your title can be longer!

The Difference between Desktop and Mobile

Another important factor: is the medium on which the person consults your page.

Indeed, the rules are not the same whether it is a classic computer, a tablet, or a smartphone. Logically, all these screens do not have the same size. Google’s settings are therefore not the same.

Today, the Title tag on mobile offers a little more space than on computer and it is on 2 lines.

Anyway, if you have a responsive design site and not a mobile version with a different page, it is better to adjust to the desktop display so that the title is clearly visible on all media.

How to Check if the Size of Your Title Tag is Correct?

Like any other element of your website, the Title tags of your already published pages should be analyzed.

To ensure the effectiveness of your title, I strongly urge you to be thorough, to ensure that it is not truncated and that it displays correctly in Google.

But then, How to Carry out this Verification?

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:https://yourdomain.com”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

Google command that makes it easy to parse your Title tags

The choice of a Title tag should not be taken lightly. Avoid writing it in a hurry and take your time!

If I had to give you one last piece of advice: start by writing your article. It is only after having structured your ideas and your arguments that you will consider the question of the Title tag.

Indeed, it is always easier to find a coherent title when the entire page is already written.

The Title tag is a strategic criterion during the optimization of your website. Only the right words will allow you to stand out in the first results on Google. It is therefore an essential prerequisite to ensure your notoriety.

Related Posts

Sharing is Caring

In SEO, the Title of a page is one of the most important elements. For the search engine, this tag is essential to be correctly referenced.

This title should also be catchy to catch the reader’s eye and pique their curiosity.

The title of a page must therefore be well perceived by the reader as well as recognized by search engines. This is why the HTML standard provides a special tag to frame the Title of each page.

So how do you work on one of the most important elements of SEO? How to effectively write your Title tag? Find out everything you need to know in this guide to the Title tag!

What is the Title Tag?

The Title tag, as its name suggests, is the title of a page.

Be careful though, this is a different element from your document’s H1 title and Hn markup, present in the body of the page.

This tag appears in search results and at the top of the browser, not in the site content.

SEO Title Tag example

Here, the SEO Title tag is “ Beat Your Competition With Pro SEO Services & Grow Business ”.

The Title tag is located in the HTML header of the page and is surrounded by the codes and . It is represented in the following format: Beat Your Competition With Pro SEO Services & Grow Business.

the Title tag is so important for SEO, it is simply because it is used to describe the content of your page.

It explains to robots and visitors what your content is about. This allows you to put the odds on your side to position yourself in the first results when Internet users carry out a search related to your subject.

Related Resource: Importance of Internal Links for SEO

Of course, there are other positioning criteria, but this tag is of particular importance!

Thus, choosing the right Title tag is absolutely essential. The words used must imperatively be the subject of analysis before publication to know the searches carried out by Internet users.

Only this condition will allow you to be correctly referenced to attract maximum traffic to your page.

If you work on your Title on a request that is not typed by Internet users, your page will be positioned on a keyword that is never searched. Which is rather unfortunate…

How to Optimize the Title Tag?

But then, how should the Title tag be written?

Several elements must be taken into account to allow you to obtain the best title possible. The choice of keywords used is an essential prerequisite.

However, these words should not be placed anywhere, and the Title tag should not exceed a certain length either!

Add Target Keyword

As you will have understood, the Title tag must include certain words or expressions relating to the subjects that you deal with on your page. To write your Title tag, start by asking yourself two main questions:

  • What are the searches that would lead a user to read my content?
  • What is my page about?

By answering these two questions with precision, you will quite easily know which keywords to include to attract as many people as possible to your pages.

To be even more effective in writing your Title tag, there are also tools like SEMRush or Ubersuggest that let you know what keywords are searched for by Internet users.

Check out SEO Hn Tags – How to Optimize all Header Structure

Finally, be aware that it is preferable to put your keywords at the beginning of your title, in the first part of the sentence.

If your notoriety allows you to boost your click-through rate (CTR) and you want to place your brand name in your SEO Title tag, place it at the end instead, otherwise prioritize keywords.

Do I Need to Include My Brand Name?

Of course, this should not be at the expense of your target keyword! You should focus on optimizing your target query, and then add your brand name. if you have space.

Should the Keyword be Singular or Plural?

This is a question that comes up frequently when choosing the target keyword:

“My keyword is typed more times with the singular than the plural, so should I fill in the plural or the singular in my Title tag?”

Some even go so far as to make spelling mistakes!

You should know that today search engines are much smarter than before. They are therefore able to better understand the searches of Internet users to display ever more relevant results.

In this context, most of the time, whether you enter your keyword in the plural or the singular, Google will still display your page on the various searches.

If you are still in doubt, just analyze the SERP on different keywords.

Avoid Duplication of Title on the Site

To be well referenced, it is also necessary to personalize each of your titles and to avoid their duplication from one page to another.

If you use the same keywords over and over again, you lose a valuable opportunity to vary your lexical field and you will compete with yourself.

You must have in mind that each page responds to a specific request! If you end up with several pages that have substantially the same Title, it may be better to have only one.

Using different titles makes it possible to respond to various and varied queries, and therefore to stand out in several places in the search engines.

Analyze the SERP

Another important element to creating a successful Title tag, is the analysis of search results on your target keyword.

There is no need to reinvent the wheel!

If most of the sites positioned in the top 10 offer a Title with “The X best products”, write a title with the same catchphrase. Do competitors offer guides or questions? Get inspired too!

These titles will also give you an idea of ​​the content expected by Google on this search. It is a crucial indicator to ensure your SEO.

Boost CTR

The title is displayed in blue and bold in search engines. It must therefore attract the eye and make the person want to visit your site.

Just like the meta description tag, the Title tag must encourage the click.

Your goal shouldn’t be to accumulate keywords. Your Title tag should also be impactful and promise the best possible user experience.

The selection of the right keywords, as well as the choice of a catchy phrase, are essential elements to maximize your click rate.

In this same context, your title must be seller, but it must also be simple. It should be a readable, high-impact sentence that relates to your content.

To help you, here is a study by SEMRush that highlights the different forms of titles according to views, shares, and backlinks.

Read more about: Off Page SEO Techniques to Increase Organic Traffic

The Perfect Size for the SEO Title Tag

The Title tag has to meet a whole bunch of different content criteria. However, its size is also very important.

To put it simply, all the elements mentioned above must not exceed 60 characters… But, you will see that there are some subtleties!

The Size in Characters

Let’s first start by understanding why the size of the Title tag is so important… While it is recommended that you never exceed 60 characters for writing your Title tag, this is in no way a strictly imposed criterion.

However, if Google deems your title to be too long, it will display only part of it and end your sentence with “…”

In this case, the Internet user will not have access to your entire title, which could harm his desire to click on your page.

On the other hand, some studies have shown that Google does indeed take into account words that are not displayed and replaced by the famous “…”. The consequences concern the attractiveness of your title with regard to Internet users.

Be aware, however, that the words present at the end of the Title tag are considered less important. It is therefore useless to write an extremely long title in to hope of positioning yourself in the first results of Google searches.

The words used at the end of the title remain ineffective and therefore have little hope of improving your visibility. It is better to favor an attractive title than an overbidding of key expressions.

The maximum size allowed by Google has changed often. For a while, it was between 65 and 68 characters. In 2010, it increased to around 70 characters. Finally return today to about 50 to 60 characters.

The Size in Pixels

To write a Title tag of optimal length, the number of characters is very often the criterion used. This is the easiest way to write it.

However, since 2012, Google has no longer determined the length of titles in terms of characters. Rather, it is based on pixel size. The characters are therefore an indication that remains reliable but approximate.

Be aware, however, that the criteria taken into account by Google’s algorithms often remain unclear. But, the limit remains around 500 px.

Writing a Title tag based on this hint requires considering the width of each character. As an example, the letter “i” uses far fewer pixels than a “W”. If your Title tag contains a lot of “i”, your title may therefore be longer than if it contains a lot of “W”.

Similarly, uppercase letters take up much more space than lowercase ones. If you don’t use capital letters in your Title tag, your title can be longer!

The Difference between Desktop and Mobile

Another important factor: is the medium on which the person consults your page.

Indeed, the rules are not the same whether it is a classic computer, a tablet, or a smartphone. Logically, all these screens do not have the same size. Google’s settings are therefore not the same.

Today, the Title tag on mobile offers a little more space than on computer and it is on 2 lines.

Anyway, if you have a responsive design site and not a mobile version with a different page, it is better to adjust to the desktop display so that the title is clearly visible on all media.

How to Check if the Size of Your Title Tag is Correct?

Like any other element of your website, the Title tags of your already published pages should be analyzed.

To ensure the effectiveness of your title, I strongly urge you to be thorough, to ensure that it is not truncated and that it displays correctly in Google.

But then, How to Carry out this Verification?

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:https://yourdomain.com”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

Google command that makes it easy to parse your Title tags

The choice of a Title tag should not be taken lightly. Avoid writing it in a hurry and take your time!

If I had to give you one last piece of advice: start by writing your article. It is only after having structured your ideas and your arguments that you will consider the question of the Title tag.

Indeed, it is always easier to find a coherent title when the entire page is already written.

The Title tag is a strategic criterion during the optimization of your website. Only the right words will allow you to stand out in the first results on Google. It is therefore an essential prerequisite to ensure your notoriety.

Related Posts

Sharing is Caring

In SEO, the Title of a page is one of the most important elements. For the search engine, this tag is essential to be correctly referenced.

This title should also be catchy to catch the reader’s eye and pique their curiosity.

The title of a page must therefore be well perceived by the reader as well as recognized by search engines. This is why the HTML standard provides a special tag to frame the Title of each page.

So how do you work on one of the most important elements of SEO? How to effectively write your Title tag? Find out everything you need to know in this guide to the Title tag!

What is the Title Tag?

The Title tag, as its name suggests, is the title of a page.

Be careful though, this is a different element from your document’s H1 title and Hn markup, present in the body of the page.

This tag appears in search results and at the top of the browser, not in the site content.

SEO Title Tag example

Here, the SEO Title tag is “ Beat Your Competition With Pro SEO Services & Grow Business ”.

The Title tag is located in the HTML header of the page and is surrounded by the codes and . It is represented in the following format: Beat Your Competition With Pro SEO Services & Grow Business.

the Title tag is so important for SEO, it is simply because it is used to describe the content of your page.

It explains to robots and visitors what your content is about. This allows you to put the odds on your side to position yourself in the first results when Internet users carry out a search related to your subject.

Related Resource: Importance of Internal Links for SEO

Of course, there are other positioning criteria, but this tag is of particular importance!

Thus, choosing the right Title tag is absolutely essential. The words used must imperatively be the subject of analysis before publication to know the searches carried out by Internet users.

Only this condition will allow you to be correctly referenced to attract maximum traffic to your page.

If you work on your Title on a request that is not typed by Internet users, your page will be positioned on a keyword that is never searched. Which is rather unfortunate…

How to Optimize the Title Tag?

But then, how should the Title tag be written?

Several elements must be taken into account to allow you to obtain the best title possible. The choice of keywords used is an essential prerequisite.

However, these words should not be placed anywhere, and the Title tag should not exceed a certain length either!

Add Target Keyword

As you will have understood, the Title tag must include certain words or expressions relating to the subjects that you deal with on your page. To write your Title tag, start by asking yourself two main questions:

  • What are the searches that would lead a user to read my content?
  • What is my page about?

By answering these two questions with precision, you will quite easily know which keywords to include to attract as many people as possible to your pages.

To be even more effective in writing your Title tag, there are also tools like SEMRush or Ubersuggest that let you know what keywords are searched for by Internet users.

Check out SEO Hn Tags – How to Optimize all Header Structure

Finally, be aware that it is preferable to put your keywords at the beginning of your title, in the first part of the sentence.

If your notoriety allows you to boost your click-through rate (CTR) and you want to place your brand name in your SEO Title tag, place it at the end instead, otherwise prioritize keywords.

Do I Need to Include My Brand Name?

Of course, this should not be at the expense of your target keyword! You should focus on optimizing your target query, and then add your brand name. if you have space.

Should the Keyword be Singular or Plural?

This is a question that comes up frequently when choosing the target keyword:

“My keyword is typed more times with the singular than the plural, so should I fill in the plural or the singular in my Title tag?”

Some even go so far as to make spelling mistakes!

You should know that today search engines are much smarter than before. They are therefore able to better understand the searches of Internet users to display ever more relevant results.

In this context, most of the time, whether you enter your keyword in the plural or the singular, Google will still display your page on the various searches.

If you are still in doubt, just analyze the SERP on different keywords.

Avoid Duplication of Title on the Site

To be well referenced, it is also necessary to personalize each of your titles and to avoid their duplication from one page to another.

If you use the same keywords over and over again, you lose a valuable opportunity to vary your lexical field and you will compete with yourself.

You must have in mind that each page responds to a specific request! If you end up with several pages that have substantially the same Title, it may be better to have only one.

Using different titles makes it possible to respond to various and varied queries, and therefore to stand out in several places in the search engines.

Analyze the SERP

Another important element to creating a successful Title tag, is the analysis of search results on your target keyword.

There is no need to reinvent the wheel!

If most of the sites positioned in the top 10 offer a Title with “The X best products”, write a title with the same catchphrase. Do competitors offer guides or questions? Get inspired too!

These titles will also give you an idea of ​​the content expected by Google on this search. It is a crucial indicator to ensure your SEO.

Boost CTR

The title is displayed in blue and bold in search engines. It must therefore attract the eye and make the person want to visit your site.

Just like the meta description tag, the Title tag must encourage the click.

Your goal shouldn’t be to accumulate keywords. Your Title tag should also be impactful and promise the best possible user experience.

The selection of the right keywords, as well as the choice of a catchy phrase, are essential elements to maximize your click rate.

In this same context, your title must be seller, but it must also be simple. It should be a readable, high-impact sentence that relates to your content.

To help you, here is a study by SEMRush that highlights the different forms of titles according to views, shares, and backlinks.

Read more about: Off Page SEO Techniques to Increase Organic Traffic

The Perfect Size for the SEO Title Tag

The Title tag has to meet a whole bunch of different content criteria. However, its size is also very important.

To put it simply, all the elements mentioned above must not exceed 60 characters… But, you will see that there are some subtleties!

The Size in Characters

Let’s first start by understanding why the size of the Title tag is so important… While it is recommended that you never exceed 60 characters for writing your Title tag, this is in no way a strictly imposed criterion.

However, if Google deems your title to be too long, it will display only part of it and end your sentence with “…”

In this case, the Internet user will not have access to your entire title, which could harm his desire to click on your page.

On the other hand, some studies have shown that Google does indeed take into account words that are not displayed and replaced by the famous “…”. The consequences concern the attractiveness of your title with regard to Internet users.

Be aware, however, that the words present at the end of the Title tag are considered less important. It is therefore useless to write an extremely long title in to hope of positioning yourself in the first results of Google searches.

The words used at the end of the title remain ineffective and therefore have little hope of improving your visibility. It is better to favor an attractive title than an overbidding of key expressions.

The maximum size allowed by Google has changed often. For a while, it was between 65 and 68 characters. In 2010, it increased to around 70 characters. Finally return today to about 50 to 60 characters.

The Size in Pixels

To write a Title tag of optimal length, the number of characters is very often the criterion used. This is the easiest way to write it.

However, since 2012, Google has no longer determined the length of titles in terms of characters. Rather, it is based on pixel size. The characters are therefore an indication that remains reliable but approximate.

Be aware, however, that the criteria taken into account by Google’s algorithms often remain unclear. But, the limit remains around 500 px.

Writing a Title tag based on this hint requires considering the width of each character. As an example, the letter “i” uses far fewer pixels than a “W”. If your Title tag contains a lot of “i”, your title may therefore be longer than if it contains a lot of “W”.

Similarly, uppercase letters take up much more space than lowercase ones. If you don’t use capital letters in your Title tag, your title can be longer!

The Difference between Desktop and Mobile

Another important factor: is the medium on which the person consults your page.

Indeed, the rules are not the same whether it is a classic computer, a tablet, or a smartphone. Logically, all these screens do not have the same size. Google’s settings are therefore not the same.

Today, the Title tag on mobile offers a little more space than on computer and it is on 2 lines.

Anyway, if you have a responsive design site and not a mobile version with a different page, it is better to adjust to the desktop display so that the title is clearly visible on all media.

How to Check if the Size of Your Title Tag is Correct?

Like any other element of your website, the Title tags of your already published pages should be analyzed.

To ensure the effectiveness of your title, I strongly urge you to be thorough, to ensure that it is not truncated and that it displays correctly in Google.

But then, How to Carry out this Verification?

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

There is a Google command that makes it easy to parse your Title tags. I invite you to type in Google “site:https://yourdomain.com”. There, Google lists all of your pages. So you can pretty quickly see which ones are truncated.

Google command that makes it easy to parse your Title tags

The choice of a Title tag should not be taken lightly. Avoid writing it in a hurry and take your time!

If I had to give you one last piece of advice: start by writing your article. It is only after having structured your ideas and your arguments that you will consider the question of the Title tag.

Indeed, it is always easier to find a coherent title when the entire page is already written.

The Title tag is a strategic criterion during the optimization of your website. Only the right words will allow you to stand out in the first results on Google. It is therefore an essential prerequisite to ensure your notoriety.

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