Sharing is Caring

Search engines use the geographical area as one of the local SEO criteria to provide a better user experience. Gone are the days of searching for an “emergency plumber” and getting a selection of results all over the country. This is the conclusion of SEMrush’s webinar on local SEO, which brought together Google SEO experts. Now search engines use location data (IP addresses) to provide much more relevant search results on Google.

You can use this search engine localization to boost your website’s SEO to improve your business’s visibility on Google. A search for a particular service in a geographical area triggers what is a Local Pack. This is a list of companies that provide this service in the targeted area: it is an additional layer to the search results.

Local SEO Pack in Google Search Results

The local pack for business provides that the site title, link and description displayed in search results can be accompanied by a photo, contact details and other helpful information. Next to or below the map that is displayed in the search results on Google, we find the name of the company, its address, and its telephone number (NAP). You can also discover other information, such as timetables, customer testimonials, the number of stars, etc.

To be eligible for Pack Local, you must have a Google My Business page. In addition, many SEO experts believe that to integrate the Local Pack, you must be in the top 10 of the results of your local query, which implies good SEO optimization of the site.

Here is the Local Pack and the enriched results for the query “online courses near me”

Local Pack and the enriched results

Here is a list to boost your SEO and local SEO by getting the Local Pack

Here’s a list that you must follow for Local SEO

Create your Google My Business Page to Boost Local SEO

Create and manage your Google My Business listing. Use the same Google Account for Google Analytics and Google Search Console.

The Google Business page is the one that appears inside the Local Pack in organic searches and Google Maps. Without a Google My Business page, your business won’t appear in Local Maps results.

Optimize your Business Listing on Google My Business

Once your business listing is verified, you can optimize it and start reaping the benefits:

  • A clear and detailed description is essential to best respond to user searches.
  • Specify the category of your services. It is one of the key elements of the description of your establishment. It allows Google to match your business to user searches.
  • Depending on your chosen establishment, there will be either a single element for your website URL or several, such as the Menu URL, the Order URL and the Reservation URL.
  • Add your establishment’s hours, ensuring they match those listed on your website.
  • Read and respond to reviews of your business on Google. This allows you to manage your online reputation.
  • Add property attributes. We advise you to check them regularly since they are enriched by users via Google Maps and may sometimes be incorrect.
  • Post your news and offers. Creating a post allows you to publish events and talk about your services directly and instantly in Google Search and Google Maps.
  • Add photos of your establishment and those that represent your service. A picture is worth a thousand words; visuals play an important role in customer decision-making. This section should be followed at all times, as users can add images to your listing through Maps.
  • The statistics section provides data on where customers found your listing and what actions they took.

Optimize your Site for Local Search on Google

Once you’ve made sure everything is set up correctly in your business listings, the next step is to optimize your website for local searches. You need to understand how Google ranks sites in local search results to do this.

Google SEO Factors for Local SEO

Google claims that the main factors that influence a site’s position in the Local Pack are:

  • Relevance
  • Distance
  • Popularity

This means that to be well positioned on local searches, your website must perfectly match the requests, your establishment must be close to the user, and it must have a reputation, both online and offline.

  • Does a local listing correspond to what the user is looking for? We advise you to add complete and detailed commercial information. This can help the user better understand your business and make your website appear in relevant search results. You can boost your SEO with well-optimized service area pages and structured data from a local business.
  • As the name suggests, how far each result is from the location keyword (city, country) used in a search. If you don’t specify a geographic area in your search, Google calculates the distance based on the data it has about your location.
  • How well-known an establishment is. This factor is based on the information Google collects about a business from backlinks on the web (links, articles, directories). Some places are more famous in the offline world, and Google tries to take that into account online.

Perform an SEO Audit of your Website

We advise you to perform an SEO audit of your website to find and eliminate errors, knowing that some of them can be particularly serious for local sites.

Research the Keywords you want to Target

When potential customers search with specific keywords, you want to appear at the top of the results page. Sites in the top positions of the first page of results on Google get a large majority of clicks.

Every day people are looking for exactly what you offer – you need to ensure they can find you. So what are the keywords that should lead them to discover your business? This is the question you must answer.

Not everyone searches Google the same way, and not all searches have a commercial intent. Determine the most common way to search for your products or services.

You’ll also need to respond to people’s “news” searches by answering common questions about your industry. Choose your main keywords carefully and analyze your competition.

Optimize your Website for your Target Keywords

Once you know your target keywords, determine which pages will target each related phrase or set of phrases. Start optimizing your website pages.

Choose carefully which page should target which keyword. It’s not efficient to have a dozen pages all targeting the exact phrase. Google crawls and indexes the web in URLs. Therefore, your site’s structure is important for your Google SEO. Define your URL strategy according to the following guidelines:

  • Create a unique landing page for each product or service you offer.
  • Write original content that answers people’s questions and links to your main sales pages.
  • Use keywords in URLs, page titles, meta descriptions, alt text, headings, and paragraphs (especially the first paragraph).
  • Avoid the practice of spamming, and do not put your keywords repeatedly on a page. Google understands synonyms, so use them.

Make Sure your Website is in Good Technical Health

  • You have to think about the general requirements of SEO: the technical health of the site, the optimized content, etc.
  • Quality backlinks, Optimization of on-page and off-page SEO elements for local search. Use Local Businesses and products and offer structured data integration.
  • Do a technical SEO audit of your website and find broken links and 404 pages.

The list of indexability checks for your website includes the following:

  • Optimization of robots.txt file
  • 4xx and 5xx errors
  • Redirect chains and loops
  • Sitemap optimization
  • Broken external links
  • Temporary redirects
  • Internal links with no-follow attributes

Ensure Good Loading Speed of your Web Pages

Local searches produce better conversions because users who search locally are more committed to placing an order or using a service. Local users are more eager to get a result. There is no question for them of wasting time. So the loading speed of your website is even more important.

Use GTMetrix and Google PageSpeed ​​Insights to find ways to improve the loading time of your web pages. You will need to work with a web developer to apply all the technical recommendations to boost your Page Speed.

Optimize your Website Images

Local users appreciate seeing images of a business. Recent, high-quality images of a company or product help convince the user, even if a competitor may have more descriptive elements.

Pay Attention to the Following Factors

If you’re optimizing your site for mobile devices, you must ensure that all pages have viewport tags and can scale to various screen sizes. If a page does not have a meta viewport tag, mobile browsers will not be able to find the optimized version of the page and will display the desktop version with a font that is too small or too big for the mobile screen misplaced images.

This discourages visitors and lowers your ranking on Google. This is especially relevant with Google Mobile-first indexing.

So make sure you don’t have the following:

  • Broken internal images.
  • Broken external images.
  • Missing ALT attributes.

Write Unique Content with Target Keywords

To get ideas for potential content and post topics on your site:

  • Try answering questions from the audience.
  • Combine the ideas you get with keywords everywhere to find the most searched questions.
  • Write unique, high-quality content and keep posting it reasonably regularly.

A higher word count in an article is better for Google SEO. Answer several common questions in a single post and make them into sub-headers (h2 and h3 tags) so Google can show your page for those questions.

Product and Service Keywords in the Page URL

The URL of the product and service landing page must contain keywords. Try to create a consistent structure for your URLs.

City and Region in the H1/H2 tags of the Landing Page

Ideally, the H1 of your main page should include your name and main department, and the H2 should include your city and region. On a specific product page, the H1 includes the product/service and the H2, ideally, again contains your business location.

Read more about: How to Optimize all Headings

City and Region in Title and Meta Description Tags

By including your city and region in the title tag and your landing page’s meta description tag, you let search engines and Internet users know that your establishment is located in and serves this specific geographical area.

Make Sure the Connection is Secure on Your Website

If your customers can place orders on your site, it is essential to have an HTTPS version. If your site already has the SSL certificate, ensure you don’t have any redirects or canonical links to HTTP URLs.

Quality of Backlinks to Your Domain

A local business can get links from various sources:

  • National and local media.
  • Local Citations or local local Business listing sites.
  • Trade associations.
  • Chambers of Commerce.
  • Local bloggers.

Backlinks help increase your website’s awareness, an important factor in Google’s algorithm. This is why link building is crucial to an effective SEO strategy.

Use Structured Data of the Local Business Type

With structured data, you can strengthen your location on Google and other search engines and make it easier for customers to find your location by adding your contact details to your website.

Local Markup Schema uses the address, sending a strong signal in favor of your establishment and its location. Check that the Schema.org language supports your business type; if not, use LocalBusiness as the default. Examples:

{ “@context”: “https://schema.org,”
“@type”: “LocalBusiness”, “
image”: “Your business image URL,”
“priceRange”: “prices for your products/services,”
“address”: { “@type”: “PostalAddress”,
“streetAddress”: “Street and number,”
“address locality”: “City,”
“addressRegion”: “Region”,
“postalCode”: “Postcode” },
“description”: “a short description of your business,”
“name”: “Name of your company,”
“openingHours”: “Mo-Fr 09:00-17:00”, (opening hours)
“telephone”: “phone number,”
“email”: “your@email,”
“URL”: “URL of your website,”
“hasMap”: “A link to the map of your business location,”
“sameAs” : [ “Link to your social network,” “Link to your social network 2” ]
} }

Structured Data of a Local Facility Serving Specific Areas

{ “@context”: “https://schema.org/”, “@type”: “TaxiService”,
“provider”: { “@type”: “LocalBusiness”, “
name”: “MNSEO Ultrapro”,
“telephone”: “”, “
email”: “info@mnseoultrapro.com”,
“url”: “https://mnseoultrapro.com/,
“hasMap”: “link to map,”
“image”: “https://mnseoultrapro.com/wp-content/uploads/2022/09/cropped-MNSEO-Ultrapro-Beat-Your-Competition-logo-1536×359.webp,”
“priceRange”: “20 – 200 Dollars”,
“address”: { “@type”: “PostalAddress”, “streetAddress”: “1, Place ”,
“addressLocality”: “”,
“addressRegion”: “”,
“postcode”: “″,
“sameAs”: [ “https://twitter.com/MNSEO_UltraPro”, “https://web.facebook.com/ultraproseoservices/”, https://www.pinterest.com/mnseoultrapro ] },
‘location’: { ‘@type’: ‘Place’, ‘geo’: { ‘@type’: ‘GeoCircle’, ‘geoMidpoint’: { ‘@type’: ‘GeoCoordinates’, ‘latitude’: ‘xx.xxxxxx “, “longitude”: “-x.xxxxxxx” }, “geoRadius”: “xx” } } }, “providerMobility”: “dynamic” }

Manage Citations for Backlinks

A citation a company’s professional profile on a site other than your own. Typically, you’ll find listings on business directories, but your business information can also be found in maps, apps, search engines, voice assistants, and other smart services.

Some citations are chargeable; others are free. Each reference mentions the establishment’s name, address, and contact details and often includes a link to the official professional site. Some directories offer a short description of the activity, and a few offer a one-call feature.

What Matters when Building your SEO

Citations are an important ranking factor in local searches on Google. It is, therefore, essential that your citations are correct and up to date in all professional directories. To properly classify them, it is necessary to have a consistent NAP (name, address, telephone number) in all references (company name, address, and telephone number).

Since citations are external links pointing to your site, they should follow Google’s webmaster guidelines. Focus on relevant, high-profile sites rather than wasting time with many low-quality referrals, which can further harm your site.

Local Businesses Can Beat Big Companies in SEO

When local SEO is on the rise, the chances of small local SEO-optimized sites winning the competition against big companies increase. Once local SEO practices are applied and the SEO elements are in place, your business will be well-positioned to defeat big competitors and drive local users to your site.

Checklist of Top 10 Practices for Local Google SEO

  • Ensure your homepage says who you are, where you are, and what you do.
  • Do local optimization of site texts and meta tags.
  • Optimize the site for relevant keywords for local search.
  • Create your business page on Google My Business.
  • Embed NAP (name, address, phone number) on every page of your site.
  • Create a dedicated page for each product and service you offer.
  • Integrate the local company’s structured data (schema) on the site.
  • Ensure the technical SEO optimization of your site.
  • Solicit reviews, including Google, where possible.
  • Build external links to your site. Ensure the consistency of your company’s profiles in all relevant directories.

By following this list of “10 local SEO tips and SEO best practices,” you will dramatically boost your website and overtake your competitors while boosting your reputation.

Local SEO: Much more than a list of Local SEO Practices

This list of local SEO actions is only handy if you provide excellent customer service. Be aware that “local” in local SEO is not limited to the internet. Keep a mix of local advertisements such as flyers, newspapers, radio, and TV (depending on your budget and activity).

Make sure your brand is the best it can be and the first one that comes to mind when people search for a product or service you offer.

Encourage customers to add reviews to your Google My Business listing without forcing or rewarding reviews! Too many comments at once can lead to suspicion and account suspension. Track and analyze your rankings, including keyword rankings in Google searches. Use SEO tools for this analysis. Do a regular SEO audit of your website.

Boost your Business with Local SEO and Site Optimization

Local SEO involves many very different elements of general Google SEO best practices. So, you have this local SEO list and can effectively optimize your website and boost your business. That way, you’ll attract more local customers looking for what you offer and start generating more revenue.

Now that you know more about local SEO, refine your SEO strategy. With the power of Google, you could achieve a spectacular increase in turnover and meet your neighbors by providing them with your professional services.

Related Posts

Sharing is Caring

Search engines use the geographical area as one of the local SEO criteria to provide a better user experience. Gone are the days of searching for an “emergency plumber” and getting a selection of results all over the country. This is the conclusion of SEMrush’s webinar on local SEO, which brought together Google SEO experts. Now search engines use location data (IP addresses) to provide much more relevant search results on Google.

You can use this search engine localization to boost your website’s SEO to improve your business’s visibility on Google. A search for a particular service in a geographical area triggers what is a Local Pack. This is a list of companies that provide this service in the targeted area: it is an additional layer to the search results.

Local SEO Pack in Google Search Results

The local pack for business provides that the site title, link and description displayed in search results can be accompanied by a photo, contact details and other helpful information. Next to or below the map that is displayed in the search results on Google, we find the name of the company, its address, and its telephone number (NAP). You can also discover other information, such as timetables, customer testimonials, the number of stars, etc.

To be eligible for Pack Local, you must have a Google My Business page. In addition, many SEO experts believe that to integrate the Local Pack, you must be in the top 10 of the results of your local query, which implies good SEO optimization of the site.

Here is the Local Pack and the enriched results for the query “online courses near me”

Local Pack and the enriched results

Here is a list to boost your SEO and local SEO by getting the Local Pack

Here’s a list that you must follow for Local SEO

Create your Google My Business Page to Boost Local SEO

Create and manage your Google My Business listing. Use the same Google Account for Google Analytics and Google Search Console.

The Google Business page is the one that appears inside the Local Pack in organic searches and Google Maps. Without a Google My Business page, your business won’t appear in Local Maps results.

Optimize your Business Listing on Google My Business

Once your business listing is verified, you can optimize it and start reaping the benefits:

  • A clear and detailed description is essential to best respond to user searches.
  • Specify the category of your services. It is one of the key elements of the description of your establishment. It allows Google to match your business to user searches.
  • Depending on your chosen establishment, there will be either a single element for your website URL or several, such as the Menu URL, the Order URL and the Reservation URL.
  • Add your establishment’s hours, ensuring they match those listed on your website.
  • Read and respond to reviews of your business on Google. This allows you to manage your online reputation.
  • Add property attributes. We advise you to check them regularly since they are enriched by users via Google Maps and may sometimes be incorrect.
  • Post your news and offers. Creating a post allows you to publish events and talk about your services directly and instantly in Google Search and Google Maps.
  • Add photos of your establishment and those that represent your service. A picture is worth a thousand words; visuals play an important role in customer decision-making. This section should be followed at all times, as users can add images to your listing through Maps.
  • The statistics section provides data on where customers found your listing and what actions they took.

Optimize your Site for Local Search on Google

Once you’ve made sure everything is set up correctly in your business listings, the next step is to optimize your website for local searches. You need to understand how Google ranks sites in local search results to do this.

Google SEO Factors for Local SEO

Google claims that the main factors that influence a site’s position in the Local Pack are:

  • Relevance
  • Distance
  • Popularity

This means that to be well positioned on local searches, your website must perfectly match the requests, your establishment must be close to the user, and it must have a reputation, both online and offline.

  • Does a local listing correspond to what the user is looking for? We advise you to add complete and detailed commercial information. This can help the user better understand your business and make your website appear in relevant search results. You can boost your SEO with well-optimized service area pages and structured data from a local business.
  • As the name suggests, how far each result is from the location keyword (city, country) used in a search. If you don’t specify a geographic area in your search, Google calculates the distance based on the data it has about your location.
  • How well-known an establishment is. This factor is based on the information Google collects about a business from backlinks on the web (links, articles, directories). Some places are more famous in the offline world, and Google tries to take that into account online.

Perform an SEO Audit of your Website

We advise you to perform an SEO audit of your website to find and eliminate errors, knowing that some of them can be particularly serious for local sites.

Research the Keywords you want to Target

When potential customers search with specific keywords, you want to appear at the top of the results page. Sites in the top positions of the first page of results on Google get a large majority of clicks.

Every day people are looking for exactly what you offer – you need to ensure they can find you. So what are the keywords that should lead them to discover your business? This is the question you must answer.

Not everyone searches Google the same way, and not all searches have a commercial intent. Determine the most common way to search for your products or services.

You’ll also need to respond to people’s “news” searches by answering common questions about your industry. Choose your main keywords carefully and analyze your competition.

Optimize your Website for your Target Keywords

Once you know your target keywords, determine which pages will target each related phrase or set of phrases. Start optimizing your website pages.

Choose carefully which page should target which keyword. It’s not efficient to have a dozen pages all targeting the exact phrase. Google crawls and indexes the web in URLs. Therefore, your site’s structure is important for your Google SEO. Define your URL strategy according to the following guidelines:

  • Create a unique landing page for each product or service you offer.
  • Write original content that answers people’s questions and links to your main sales pages.
  • Use keywords in URLs, page titles, meta descriptions, alt text, headings, and paragraphs (especially the first paragraph).
  • Avoid the practice of spamming, and do not put your keywords repeatedly on a page. Google understands synonyms, so use them.

Make Sure your Website is in Good Technical Health

  • You have to think about the general requirements of SEO: the technical health of the site, the optimized content, etc.
  • Quality backlinks, Optimization of on-page and off-page SEO elements for local search. Use Local Businesses and products and offer structured data integration.
  • Do a technical SEO audit of your website and find broken links and 404 pages.

The list of indexability checks for your website includes the following:

  • Optimization of robots.txt file
  • 4xx and 5xx errors
  • Redirect chains and loops
  • Sitemap optimization
  • Broken external links
  • Temporary redirects
  • Internal links with no-follow attributes

Ensure Good Loading Speed of your Web Pages

Local searches produce better conversions because users who search locally are more committed to placing an order or using a service. Local users are more eager to get a result. There is no question for them of wasting time. So the loading speed of your website is even more important.

Use GTMetrix and Google PageSpeed ​​Insights to find ways to improve the loading time of your web pages. You will need to work with a web developer to apply all the technical recommendations to boost your Page Speed.

Optimize your Website Images

Local users appreciate seeing images of a business. Recent, high-quality images of a company or product help convince the user, even if a competitor may have more descriptive elements.

Pay Attention to the Following Factors

If you’re optimizing your site for mobile devices, you must ensure that all pages have viewport tags and can scale to various screen sizes. If a page does not have a meta viewport tag, mobile browsers will not be able to find the optimized version of the page and will display the desktop version with a font that is too small or too big for the mobile screen misplaced images.

This discourages visitors and lowers your ranking on Google. This is especially relevant with Google Mobile-first indexing.

So make sure you don’t have the following:

  • Broken internal images.
  • Broken external images.
  • Missing ALT attributes.

Write Unique Content with Target Keywords

To get ideas for potential content and post topics on your site:

  • Try answering questions from the audience.
  • Combine the ideas you get with keywords everywhere to find the most searched questions.
  • Write unique, high-quality content and keep posting it reasonably regularly.

A higher word count in an article is better for Google SEO. Answer several common questions in a single post and make them into sub-headers (h2 and h3 tags) so Google can show your page for those questions.

Product and Service Keywords in the Page URL

The URL of the product and service landing page must contain keywords. Try to create a consistent structure for your URLs.

City and Region in the H1/H2 tags of the Landing Page

Ideally, the H1 of your main page should include your name and main department, and the H2 should include your city and region. On a specific product page, the H1 includes the product/service and the H2, ideally, again contains your business location.

Read more about: How to Optimize all Headings

City and Region in Title and Meta Description Tags

By including your city and region in the title tag and your landing page’s meta description tag, you let search engines and Internet users know that your establishment is located in and serves this specific geographical area.

Make Sure the Connection is Secure on Your Website

If your customers can place orders on your site, it is essential to have an HTTPS version. If your site already has the SSL certificate, ensure you don’t have any redirects or canonical links to HTTP URLs.

Quality of Backlinks to Your Domain

A local business can get links from various sources:

  • National and local media.
  • Local Citations or local local Business listing sites.
  • Trade associations.
  • Chambers of Commerce.
  • Local bloggers.

Backlinks help increase your website’s awareness, an important factor in Google’s algorithm. This is why link building is crucial to an effective SEO strategy.

Use Structured Data of the Local Business Type

With structured data, you can strengthen your location on Google and other search engines and make it easier for customers to find your location by adding your contact details to your website.

Local Markup Schema uses the address, sending a strong signal in favor of your establishment and its location. Check that the Schema.org language supports your business type; if not, use LocalBusiness as the default. Examples:

{ “@context”: “https://schema.org,”
“@type”: “LocalBusiness”, “
image”: “Your business image URL,”
“priceRange”: “prices for your products/services,”
“address”: { “@type”: “PostalAddress”,
“streetAddress”: “Street and number,”
“address locality”: “City,”
“addressRegion”: “Region”,
“postalCode”: “Postcode” },
“description”: “a short description of your business,”
“name”: “Name of your company,”
“openingHours”: “Mo-Fr 09:00-17:00”, (opening hours)
“telephone”: “phone number,”
“email”: “your@email,”
“URL”: “URL of your website,”
“hasMap”: “A link to the map of your business location,”
“sameAs” : [ “Link to your social network,” “Link to your social network 2” ]
} }

Structured Data of a Local Facility Serving Specific Areas

{ “@context”: “https://schema.org/”, “@type”: “TaxiService”,
“provider”: { “@type”: “LocalBusiness”, “
name”: “MNSEO Ultrapro”,
“telephone”: “”, “
email”: “info@mnseoultrapro.com”,
“url”: “https://mnseoultrapro.com/,
“hasMap”: “link to map,”
“image”: “https://mnseoultrapro.com/wp-content/uploads/2022/09/cropped-MNSEO-Ultrapro-Beat-Your-Competition-logo-1536×359.webp,”
“priceRange”: “20 – 200 Dollars”,
“address”: { “@type”: “PostalAddress”, “streetAddress”: “1, Place ”,
“addressLocality”: “”,
“addressRegion”: “”,
“postcode”: “″,
“sameAs”: [ “https://twitter.com/MNSEO_UltraPro”, “https://web.facebook.com/ultraproseoservices/”, https://www.pinterest.com/mnseoultrapro ] },
‘location’: { ‘@type’: ‘Place’, ‘geo’: { ‘@type’: ‘GeoCircle’, ‘geoMidpoint’: { ‘@type’: ‘GeoCoordinates’, ‘latitude’: ‘xx.xxxxxx “, “longitude”: “-x.xxxxxxx” }, “geoRadius”: “xx” } } }, “providerMobility”: “dynamic” }

Manage Citations for Backlinks

A citation a company’s professional profile on a site other than your own. Typically, you’ll find listings on business directories, but your business information can also be found in maps, apps, search engines, voice assistants, and other smart services.

Some citations are chargeable; others are free. Each reference mentions the establishment’s name, address, and contact details and often includes a link to the official professional site. Some directories offer a short description of the activity, and a few offer a one-call feature.

What Matters when Building your SEO

Citations are an important ranking factor in local searches on Google. It is, therefore, essential that your citations are correct and up to date in all professional directories. To properly classify them, it is necessary to have a consistent NAP (name, address, telephone number) in all references (company name, address, and telephone number).

Since citations are external links pointing to your site, they should follow Google’s webmaster guidelines. Focus on relevant, high-profile sites rather than wasting time with many low-quality referrals, which can further harm your site.

Local Businesses Can Beat Big Companies in SEO

When local SEO is on the rise, the chances of small local SEO-optimized sites winning the competition against big companies increase. Once local SEO practices are applied and the SEO elements are in place, your business will be well-positioned to defeat big competitors and drive local users to your site.

Checklist of Top 10 Practices for Local Google SEO

  • Ensure your homepage says who you are, where you are, and what you do.
  • Do local optimization of site texts and meta tags.
  • Optimize the site for relevant keywords for local search.
  • Create your business page on Google My Business.
  • Embed NAP (name, address, phone number) on every page of your site.
  • Create a dedicated page for each product and service you offer.
  • Integrate the local company’s structured data (schema) on the site.
  • Ensure the technical SEO optimization of your site.
  • Solicit reviews, including Google, where possible.
  • Build external links to your site. Ensure the consistency of your company’s profiles in all relevant directories.

By following this list of “10 local SEO tips and SEO best practices,” you will dramatically boost your website and overtake your competitors while boosting your reputation.

Local SEO: Much more than a list of Local SEO Practices

This list of local SEO actions is only handy if you provide excellent customer service. Be aware that “local” in local SEO is not limited to the internet. Keep a mix of local advertisements such as flyers, newspapers, radio, and TV (depending on your budget and activity).

Make sure your brand is the best it can be and the first one that comes to mind when people search for a product or service you offer.

Encourage customers to add reviews to your Google My Business listing without forcing or rewarding reviews! Too many comments at once can lead to suspicion and account suspension. Track and analyze your rankings, including keyword rankings in Google searches. Use SEO tools for this analysis. Do a regular SEO audit of your website.

Boost your Business with Local SEO and Site Optimization

Local SEO involves many very different elements of general Google SEO best practices. So, you have this local SEO list and can effectively optimize your website and boost your business. That way, you’ll attract more local customers looking for what you offer and start generating more revenue.

Now that you know more about local SEO, refine your SEO strategy. With the power of Google, you could achieve a spectacular increase in turnover and meet your neighbors by providing them with your professional services.

Related Posts

Sharing is Caring

Search engines use the geographical area as one of the local SEO criteria to provide a better user experience. Gone are the days of searching for an “emergency plumber” and getting a selection of results all over the country. This is the conclusion of SEMrush’s webinar on local SEO, which brought together Google SEO experts. Now search engines use location data (IP addresses) to provide much more relevant search results on Google.

You can use this search engine localization to boost your website’s SEO to improve your business’s visibility on Google. A search for a particular service in a geographical area triggers what is a Local Pack. This is a list of companies that provide this service in the targeted area: it is an additional layer to the search results.

Local SEO Pack in Google Search Results

The local pack for business provides that the site title, link and description displayed in search results can be accompanied by a photo, contact details and other helpful information. Next to or below the map that is displayed in the search results on Google, we find the name of the company, its address, and its telephone number (NAP). You can also discover other information, such as timetables, customer testimonials, the number of stars, etc.

To be eligible for Pack Local, you must have a Google My Business page. In addition, many SEO experts believe that to integrate the Local Pack, you must be in the top 10 of the results of your local query, which implies good SEO optimization of the site.

Here is the Local Pack and the enriched results for the query “online courses near me”

Local Pack and the enriched results

Here is a list to boost your SEO and local SEO by getting the Local Pack

Here’s a list that you must follow for Local SEO

Create your Google My Business Page to Boost Local SEO

Create and manage your Google My Business listing. Use the same Google Account for Google Analytics and Google Search Console.

The Google Business page is the one that appears inside the Local Pack in organic searches and Google Maps. Without a Google My Business page, your business won’t appear in Local Maps results.

Optimize your Business Listing on Google My Business

Once your business listing is verified, you can optimize it and start reaping the benefits:

  • A clear and detailed description is essential to best respond to user searches.
  • Specify the category of your services. It is one of the key elements of the description of your establishment. It allows Google to match your business to user searches.
  • Depending on your chosen establishment, there will be either a single element for your website URL or several, such as the Menu URL, the Order URL and the Reservation URL.
  • Add your establishment’s hours, ensuring they match those listed on your website.
  • Read and respond to reviews of your business on Google. This allows you to manage your online reputation.
  • Add property attributes. We advise you to check them regularly since they are enriched by users via Google Maps and may sometimes be incorrect.
  • Post your news and offers. Creating a post allows you to publish events and talk about your services directly and instantly in Google Search and Google Maps.
  • Add photos of your establishment and those that represent your service. A picture is worth a thousand words; visuals play an important role in customer decision-making. This section should be followed at all times, as users can add images to your listing through Maps.
  • The statistics section provides data on where customers found your listing and what actions they took.

Optimize your Site for Local Search on Google

Once you’ve made sure everything is set up correctly in your business listings, the next step is to optimize your website for local searches. You need to understand how Google ranks sites in local search results to do this.

Google SEO Factors for Local SEO

Google claims that the main factors that influence a site’s position in the Local Pack are:

  • Relevance
  • Distance
  • Popularity

This means that to be well positioned on local searches, your website must perfectly match the requests, your establishment must be close to the user, and it must have a reputation, both online and offline.

  • Does a local listing correspond to what the user is looking for? We advise you to add complete and detailed commercial information. This can help the user better understand your business and make your website appear in relevant search results. You can boost your SEO with well-optimized service area pages and structured data from a local business.
  • As the name suggests, how far each result is from the location keyword (city, country) used in a search. If you don’t specify a geographic area in your search, Google calculates the distance based on the data it has about your location.
  • How well-known an establishment is. This factor is based on the information Google collects about a business from backlinks on the web (links, articles, directories). Some places are more famous in the offline world, and Google tries to take that into account online.

Perform an SEO Audit of your Website

We advise you to perform an SEO audit of your website to find and eliminate errors, knowing that some of them can be particularly serious for local sites.

Research the Keywords you want to Target

When potential customers search with specific keywords, you want to appear at the top of the results page. Sites in the top positions of the first page of results on Google get a large majority of clicks.

Every day people are looking for exactly what you offer – you need to ensure they can find you. So what are the keywords that should lead them to discover your business? This is the question you must answer.

Not everyone searches Google the same way, and not all searches have a commercial intent. Determine the most common way to search for your products or services.

You’ll also need to respond to people’s “news” searches by answering common questions about your industry. Choose your main keywords carefully and analyze your competition.

Optimize your Website for your Target Keywords

Once you know your target keywords, determine which pages will target each related phrase or set of phrases. Start optimizing your website pages.

Choose carefully which page should target which keyword. It’s not efficient to have a dozen pages all targeting the exact phrase. Google crawls and indexes the web in URLs. Therefore, your site’s structure is important for your Google SEO. Define your URL strategy according to the following guidelines:

  • Create a unique landing page for each product or service you offer.
  • Write original content that answers people’s questions and links to your main sales pages.
  • Use keywords in URLs, page titles, meta descriptions, alt text, headings, and paragraphs (especially the first paragraph).
  • Avoid the practice of spamming, and do not put your keywords repeatedly on a page. Google understands synonyms, so use them.

Make Sure your Website is in Good Technical Health

  • You have to think about the general requirements of SEO: the technical health of the site, the optimized content, etc.
  • Quality backlinks, Optimization of on-page and off-page SEO elements for local search. Use Local Businesses and products and offer structured data integration.
  • Do a technical SEO audit of your website and find broken links and 404 pages.

The list of indexability checks for your website includes the following:

  • Optimization of robots.txt file
  • 4xx and 5xx errors
  • Redirect chains and loops
  • Sitemap optimization
  • Broken external links
  • Temporary redirects
  • Internal links with no-follow attributes

Ensure Good Loading Speed of your Web Pages

Local searches produce better conversions because users who search locally are more committed to placing an order or using a service. Local users are more eager to get a result. There is no question for them of wasting time. So the loading speed of your website is even more important.

Use GTMetrix and Google PageSpeed ​​Insights to find ways to improve the loading time of your web pages. You will need to work with a web developer to apply all the technical recommendations to boost your Page Speed.

Optimize your Website Images

Local users appreciate seeing images of a business. Recent, high-quality images of a company or product help convince the user, even if a competitor may have more descriptive elements.

Pay Attention to the Following Factors

If you’re optimizing your site for mobile devices, you must ensure that all pages have viewport tags and can scale to various screen sizes. If a page does not have a meta viewport tag, mobile browsers will not be able to find the optimized version of the page and will display the desktop version with a font that is too small or too big for the mobile screen misplaced images.

This discourages visitors and lowers your ranking on Google. This is especially relevant with Google Mobile-first indexing.

So make sure you don’t have the following:

  • Broken internal images.
  • Broken external images.
  • Missing ALT attributes.

Write Unique Content with Target Keywords

To get ideas for potential content and post topics on your site:

  • Try answering questions from the audience.
  • Combine the ideas you get with keywords everywhere to find the most searched questions.
  • Write unique, high-quality content and keep posting it reasonably regularly.

A higher word count in an article is better for Google SEO. Answer several common questions in a single post and make them into sub-headers (h2 and h3 tags) so Google can show your page for those questions.

Product and Service Keywords in the Page URL

The URL of the product and service landing page must contain keywords. Try to create a consistent structure for your URLs.

City and Region in the H1/H2 tags of the Landing Page

Ideally, the H1 of your main page should include your name and main department, and the H2 should include your city and region. On a specific product page, the H1 includes the product/service and the H2, ideally, again contains your business location.

Read more about: How to Optimize all Headings

City and Region in Title and Meta Description Tags

By including your city and region in the title tag and your landing page’s meta description tag, you let search engines and Internet users know that your establishment is located in and serves this specific geographical area.

Make Sure the Connection is Secure on Your Website

If your customers can place orders on your site, it is essential to have an HTTPS version. If your site already has the SSL certificate, ensure you don’t have any redirects or canonical links to HTTP URLs.

Quality of Backlinks to Your Domain

A local business can get links from various sources:

  • National and local media.
  • Local Citations or local local Business listing sites.
  • Trade associations.
  • Chambers of Commerce.
  • Local bloggers.

Backlinks help increase your website’s awareness, an important factor in Google’s algorithm. This is why link building is crucial to an effective SEO strategy.

Use Structured Data of the Local Business Type

With structured data, you can strengthen your location on Google and other search engines and make it easier for customers to find your location by adding your contact details to your website.

Local Markup Schema uses the address, sending a strong signal in favor of your establishment and its location. Check that the Schema.org language supports your business type; if not, use LocalBusiness as the default. Examples:

{ “@context”: “https://schema.org,”
“@type”: “LocalBusiness”, “
image”: “Your business image URL,”
“priceRange”: “prices for your products/services,”
“address”: { “@type”: “PostalAddress”,
“streetAddress”: “Street and number,”
“address locality”: “City,”
“addressRegion”: “Region”,
“postalCode”: “Postcode” },
“description”: “a short description of your business,”
“name”: “Name of your company,”
“openingHours”: “Mo-Fr 09:00-17:00”, (opening hours)
“telephone”: “phone number,”
“email”: “your@email,”
“URL”: “URL of your website,”
“hasMap”: “A link to the map of your business location,”
“sameAs” : [ “Link to your social network,” “Link to your social network 2” ]
} }

Structured Data of a Local Facility Serving Specific Areas

{ “@context”: “https://schema.org/”, “@type”: “TaxiService”,
“provider”: { “@type”: “LocalBusiness”, “
name”: “MNSEO Ultrapro”,
“telephone”: “”, “
email”: “info@mnseoultrapro.com”,
“url”: “https://mnseoultrapro.com/,
“hasMap”: “link to map,”
“image”: “https://mnseoultrapro.com/wp-content/uploads/2022/09/cropped-MNSEO-Ultrapro-Beat-Your-Competition-logo-1536×359.webp,”
“priceRange”: “20 – 200 Dollars”,
“address”: { “@type”: “PostalAddress”, “streetAddress”: “1, Place ”,
“addressLocality”: “”,
“addressRegion”: “”,
“postcode”: “″,
“sameAs”: [ “https://twitter.com/MNSEO_UltraPro”, “https://web.facebook.com/ultraproseoservices/”, https://www.pinterest.com/mnseoultrapro ] },
‘location’: { ‘@type’: ‘Place’, ‘geo’: { ‘@type’: ‘GeoCircle’, ‘geoMidpoint’: { ‘@type’: ‘GeoCoordinates’, ‘latitude’: ‘xx.xxxxxx “, “longitude”: “-x.xxxxxxx” }, “geoRadius”: “xx” } } }, “providerMobility”: “dynamic” }

Manage Citations for Backlinks

A citation a company’s professional profile on a site other than your own. Typically, you’ll find listings on business directories, but your business information can also be found in maps, apps, search engines, voice assistants, and other smart services.

Some citations are chargeable; others are free. Each reference mentions the establishment’s name, address, and contact details and often includes a link to the official professional site. Some directories offer a short description of the activity, and a few offer a one-call feature.

What Matters when Building your SEO

Citations are an important ranking factor in local searches on Google. It is, therefore, essential that your citations are correct and up to date in all professional directories. To properly classify them, it is necessary to have a consistent NAP (name, address, telephone number) in all references (company name, address, and telephone number).

Since citations are external links pointing to your site, they should follow Google’s webmaster guidelines. Focus on relevant, high-profile sites rather than wasting time with many low-quality referrals, which can further harm your site.

Local Businesses Can Beat Big Companies in SEO

When local SEO is on the rise, the chances of small local SEO-optimized sites winning the competition against big companies increase. Once local SEO practices are applied and the SEO elements are in place, your business will be well-positioned to defeat big competitors and drive local users to your site.

Checklist of Top 10 Practices for Local Google SEO

  • Ensure your homepage says who you are, where you are, and what you do.
  • Do local optimization of site texts and meta tags.
  • Optimize the site for relevant keywords for local search.
  • Create your business page on Google My Business.
  • Embed NAP (name, address, phone number) on every page of your site.
  • Create a dedicated page for each product and service you offer.
  • Integrate the local company’s structured data (schema) on the site.
  • Ensure the technical SEO optimization of your site.
  • Solicit reviews, including Google, where possible.
  • Build external links to your site. Ensure the consistency of your company’s profiles in all relevant directories.

By following this list of “10 local SEO tips and SEO best practices,” you will dramatically boost your website and overtake your competitors while boosting your reputation.

Local SEO: Much more than a list of Local SEO Practices

This list of local SEO actions is only handy if you provide excellent customer service. Be aware that “local” in local SEO is not limited to the internet. Keep a mix of local advertisements such as flyers, newspapers, radio, and TV (depending on your budget and activity).

Make sure your brand is the best it can be and the first one that comes to mind when people search for a product or service you offer.

Encourage customers to add reviews to your Google My Business listing without forcing or rewarding reviews! Too many comments at once can lead to suspicion and account suspension. Track and analyze your rankings, including keyword rankings in Google searches. Use SEO tools for this analysis. Do a regular SEO audit of your website.

Boost your Business with Local SEO and Site Optimization

Local SEO involves many very different elements of general Google SEO best practices. So, you have this local SEO list and can effectively optimize your website and boost your business. That way, you’ll attract more local customers looking for what you offer and start generating more revenue.

Now that you know more about local SEO, refine your SEO strategy. With the power of Google, you could achieve a spectacular increase in turnover and meet your neighbors by providing them with your professional services.

Related Posts

Sharing is Caring

Search engines use the geographical area as one of the local SEO criteria to provide a better user experience. Gone are the days of searching for an “emergency plumber” and getting a selection of results all over the country. This is the conclusion of SEMrush’s webinar on local SEO, which brought together Google SEO experts. Now search engines use location data (IP addresses) to provide much more relevant search results on Google.

You can use this search engine localization to boost your website’s SEO to improve your business’s visibility on Google. A search for a particular service in a geographical area triggers what is a Local Pack. This is a list of companies that provide this service in the targeted area: it is an additional layer to the search results.

Local SEO Pack in Google Search Results

The local pack for business provides that the site title, link and description displayed in search results can be accompanied by a photo, contact details and other helpful information. Next to or below the map that is displayed in the search results on Google, we find the name of the company, its address, and its telephone number (NAP). You can also discover other information, such as timetables, customer testimonials, the number of stars, etc.

To be eligible for Pack Local, you must have a Google My Business page. In addition, many SEO experts believe that to integrate the Local Pack, you must be in the top 10 of the results of your local query, which implies good SEO optimization of the site.

Here is the Local Pack and the enriched results for the query “online courses near me”

Local Pack and the enriched results

Here is a list to boost your SEO and local SEO by getting the Local Pack

Here’s a list that you must follow for Local SEO

Create your Google My Business Page to Boost Local SEO

Create and manage your Google My Business listing. Use the same Google Account for Google Analytics and Google Search Console.

The Google Business page is the one that appears inside the Local Pack in organic searches and Google Maps. Without a Google My Business page, your business won’t appear in Local Maps results.

Optimize your Business Listing on Google My Business

Once your business listing is verified, you can optimize it and start reaping the benefits:

  • A clear and detailed description is essential to best respond to user searches.
  • Specify the category of your services. It is one of the key elements of the description of your establishment. It allows Google to match your business to user searches.
  • Depending on your chosen establishment, there will be either a single element for your website URL or several, such as the Menu URL, the Order URL and the Reservation URL.
  • Add your establishment’s hours, ensuring they match those listed on your website.
  • Read and respond to reviews of your business on Google. This allows you to manage your online reputation.
  • Add property attributes. We advise you to check them regularly since they are enriched by users via Google Maps and may sometimes be incorrect.
  • Post your news and offers. Creating a post allows you to publish events and talk about your services directly and instantly in Google Search and Google Maps.
  • Add photos of your establishment and those that represent your service. A picture is worth a thousand words; visuals play an important role in customer decision-making. This section should be followed at all times, as users can add images to your listing through Maps.
  • The statistics section provides data on where customers found your listing and what actions they took.

Optimize your Site for Local Search on Google

Once you’ve made sure everything is set up correctly in your business listings, the next step is to optimize your website for local searches. You need to understand how Google ranks sites in local search results to do this.

Google SEO Factors for Local SEO

Google claims that the main factors that influence a site’s position in the Local Pack are:

  • Relevance
  • Distance
  • Popularity

This means that to be well positioned on local searches, your website must perfectly match the requests, your establishment must be close to the user, and it must have a reputation, both online and offline.

  • Does a local listing correspond to what the user is looking for? We advise you to add complete and detailed commercial information. This can help the user better understand your business and make your website appear in relevant search results. You can boost your SEO with well-optimized service area pages and structured data from a local business.
  • As the name suggests, how far each result is from the location keyword (city, country) used in a search. If you don’t specify a geographic area in your search, Google calculates the distance based on the data it has about your location.
  • How well-known an establishment is. This factor is based on the information Google collects about a business from backlinks on the web (links, articles, directories). Some places are more famous in the offline world, and Google tries to take that into account online.

Perform an SEO Audit of your Website

We advise you to perform an SEO audit of your website to find and eliminate errors, knowing that some of them can be particularly serious for local sites.

Research the Keywords you want to Target

When potential customers search with specific keywords, you want to appear at the top of the results page. Sites in the top positions of the first page of results on Google get a large majority of clicks.

Every day people are looking for exactly what you offer – you need to ensure they can find you. So what are the keywords that should lead them to discover your business? This is the question you must answer.

Not everyone searches Google the same way, and not all searches have a commercial intent. Determine the most common way to search for your products or services.

You’ll also need to respond to people’s “news” searches by answering common questions about your industry. Choose your main keywords carefully and analyze your competition.

Optimize your Website for your Target Keywords

Once you know your target keywords, determine which pages will target each related phrase or set of phrases. Start optimizing your website pages.

Choose carefully which page should target which keyword. It’s not efficient to have a dozen pages all targeting the exact phrase. Google crawls and indexes the web in URLs. Therefore, your site’s structure is important for your Google SEO. Define your URL strategy according to the following guidelines:

  • Create a unique landing page for each product or service you offer.
  • Write original content that answers people’s questions and links to your main sales pages.
  • Use keywords in URLs, page titles, meta descriptions, alt text, headings, and paragraphs (especially the first paragraph).
  • Avoid the practice of spamming, and do not put your keywords repeatedly on a page. Google understands synonyms, so use them.

Make Sure your Website is in Good Technical Health

  • You have to think about the general requirements of SEO: the technical health of the site, the optimized content, etc.
  • Quality backlinks, Optimization of on-page and off-page SEO elements for local search. Use Local Businesses and products and offer structured data integration.
  • Do a technical SEO audit of your website and find broken links and 404 pages.

The list of indexability checks for your website includes the following:

  • Optimization of robots.txt file
  • 4xx and 5xx errors
  • Redirect chains and loops
  • Sitemap optimization
  • Broken external links
  • Temporary redirects
  • Internal links with no-follow attributes

Ensure Good Loading Speed of your Web Pages

Local searches produce better conversions because users who search locally are more committed to placing an order or using a service. Local users are more eager to get a result. There is no question for them of wasting time. So the loading speed of your website is even more important.

Use GTMetrix and Google PageSpeed ​​Insights to find ways to improve the loading time of your web pages. You will need to work with a web developer to apply all the technical recommendations to boost your Page Speed.

Optimize your Website Images

Local users appreciate seeing images of a business. Recent, high-quality images of a company or product help convince the user, even if a competitor may have more descriptive elements.

Pay Attention to the Following Factors

If you’re optimizing your site for mobile devices, you must ensure that all pages have viewport tags and can scale to various screen sizes. If a page does not have a meta viewport tag, mobile browsers will not be able to find the optimized version of the page and will display the desktop version with a font that is too small or too big for the mobile screen misplaced images.

This discourages visitors and lowers your ranking on Google. This is especially relevant with Google Mobile-first indexing.

So make sure you don’t have the following:

  • Broken internal images.
  • Broken external images.
  • Missing ALT attributes.

Write Unique Content with Target Keywords

To get ideas for potential content and post topics on your site:

  • Try answering questions from the audience.
  • Combine the ideas you get with keywords everywhere to find the most searched questions.
  • Write unique, high-quality content and keep posting it reasonably regularly.

A higher word count in an article is better for Google SEO. Answer several common questions in a single post and make them into sub-headers (h2 and h3 tags) so Google can show your page for those questions.

Product and Service Keywords in the Page URL

The URL of the product and service landing page must contain keywords. Try to create a consistent structure for your URLs.

City and Region in the H1/H2 tags of the Landing Page

Ideally, the H1 of your main page should include your name and main department, and the H2 should include your city and region. On a specific product page, the H1 includes the product/service and the H2, ideally, again contains your business location.

Read more about: How to Optimize all Headings

City and Region in Title and Meta Description Tags

By including your city and region in the title tag and your landing page’s meta description tag, you let search engines and Internet users know that your establishment is located in and serves this specific geographical area.

Make Sure the Connection is Secure on Your Website

If your customers can place orders on your site, it is essential to have an HTTPS version. If your site already has the SSL certificate, ensure you don’t have any redirects or canonical links to HTTP URLs.

Quality of Backlinks to Your Domain

A local business can get links from various sources:

  • National and local media.
  • Local Citations or local local Business listing sites.
  • Trade associations.
  • Chambers of Commerce.
  • Local bloggers.

Backlinks help increase your website’s awareness, an important factor in Google’s algorithm. This is why link building is crucial to an effective SEO strategy.

Use Structured Data of the Local Business Type

With structured data, you can strengthen your location on Google and other search engines and make it easier for customers to find your location by adding your contact details to your website.

Local Markup Schema uses the address, sending a strong signal in favor of your establishment and its location. Check that the Schema.org language supports your business type; if not, use LocalBusiness as the default. Examples:

{ “@context”: “https://schema.org,”
“@type”: “LocalBusiness”, “
image”: “Your business image URL,”
“priceRange”: “prices for your products/services,”
“address”: { “@type”: “PostalAddress”,
“streetAddress”: “Street and number,”
“address locality”: “City,”
“addressRegion”: “Region”,
“postalCode”: “Postcode” },
“description”: “a short description of your business,”
“name”: “Name of your company,”
“openingHours”: “Mo-Fr 09:00-17:00”, (opening hours)
“telephone”: “phone number,”
“email”: “your@email,”
“URL”: “URL of your website,”
“hasMap”: “A link to the map of your business location,”
“sameAs” : [ “Link to your social network,” “Link to your social network 2” ]
} }

Structured Data of a Local Facility Serving Specific Areas

{ “@context”: “https://schema.org/”, “@type”: “TaxiService”,
“provider”: { “@type”: “LocalBusiness”, “
name”: “MNSEO Ultrapro”,
“telephone”: “”, “
email”: “info@mnseoultrapro.com”,
“url”: “https://mnseoultrapro.com/,
“hasMap”: “link to map,”
“image”: “https://mnseoultrapro.com/wp-content/uploads/2022/09/cropped-MNSEO-Ultrapro-Beat-Your-Competition-logo-1536×359.webp,”
“priceRange”: “20 – 200 Dollars”,
“address”: { “@type”: “PostalAddress”, “streetAddress”: “1, Place ”,
“addressLocality”: “”,
“addressRegion”: “”,
“postcode”: “″,
“sameAs”: [ “https://twitter.com/MNSEO_UltraPro”, “https://web.facebook.com/ultraproseoservices/”, https://www.pinterest.com/mnseoultrapro ] },
‘location’: { ‘@type’: ‘Place’, ‘geo’: { ‘@type’: ‘GeoCircle’, ‘geoMidpoint’: { ‘@type’: ‘GeoCoordinates’, ‘latitude’: ‘xx.xxxxxx “, “longitude”: “-x.xxxxxxx” }, “geoRadius”: “xx” } } }, “providerMobility”: “dynamic” }

Manage Citations for Backlinks

A citation a company’s professional profile on a site other than your own. Typically, you’ll find listings on business directories, but your business information can also be found in maps, apps, search engines, voice assistants, and other smart services.

Some citations are chargeable; others are free. Each reference mentions the establishment’s name, address, and contact details and often includes a link to the official professional site. Some directories offer a short description of the activity, and a few offer a one-call feature.

What Matters when Building your SEO

Citations are an important ranking factor in local searches on Google. It is, therefore, essential that your citations are correct and up to date in all professional directories. To properly classify them, it is necessary to have a consistent NAP (name, address, telephone number) in all references (company name, address, and telephone number).

Since citations are external links pointing to your site, they should follow Google’s webmaster guidelines. Focus on relevant, high-profile sites rather than wasting time with many low-quality referrals, which can further harm your site.

Local Businesses Can Beat Big Companies in SEO

When local SEO is on the rise, the chances of small local SEO-optimized sites winning the competition against big companies increase. Once local SEO practices are applied and the SEO elements are in place, your business will be well-positioned to defeat big competitors and drive local users to your site.

Checklist of Top 10 Practices for Local Google SEO

  • Ensure your homepage says who you are, where you are, and what you do.
  • Do local optimization of site texts and meta tags.
  • Optimize the site for relevant keywords for local search.
  • Create your business page on Google My Business.
  • Embed NAP (name, address, phone number) on every page of your site.
  • Create a dedicated page for each product and service you offer.
  • Integrate the local company’s structured data (schema) on the site.
  • Ensure the technical SEO optimization of your site.
  • Solicit reviews, including Google, where possible.
  • Build external links to your site. Ensure the consistency of your company’s profiles in all relevant directories.

By following this list of “10 local SEO tips and SEO best practices,” you will dramatically boost your website and overtake your competitors while boosting your reputation.

Local SEO: Much more than a list of Local SEO Practices

This list of local SEO actions is only handy if you provide excellent customer service. Be aware that “local” in local SEO is not limited to the internet. Keep a mix of local advertisements such as flyers, newspapers, radio, and TV (depending on your budget and activity).

Make sure your brand is the best it can be and the first one that comes to mind when people search for a product or service you offer.

Encourage customers to add reviews to your Google My Business listing without forcing or rewarding reviews! Too many comments at once can lead to suspicion and account suspension. Track and analyze your rankings, including keyword rankings in Google searches. Use SEO tools for this analysis. Do a regular SEO audit of your website.

Boost your Business with Local SEO and Site Optimization

Local SEO involves many very different elements of general Google SEO best practices. So, you have this local SEO list and can effectively optimize your website and boost your business. That way, you’ll attract more local customers looking for what you offer and start generating more revenue.

Now that you know more about local SEO, refine your SEO strategy. With the power of Google, you could achieve a spectacular increase in turnover and meet your neighbors by providing them with your professional services.

Related Posts