Search engines use the geographical area as one of the local SEO criteria to provide a better user experience. Gone are the days of searching for an “emergency plumber” and getting a selection of results all over the country. This is the conclusion of SEMrush’s webinar on local SEO, which brought together Google SEO experts. Now search engines use location data (IP addresses) to provide much more relevant search results on Google.
You can use this search engine localization to boost your website’s SEO to improve your business’s visibility on Google. A search for a particular service in a geographical area triggers what is a Local Pack. This is a list of companies that provide this service in the targeted area: it is an additional layer to the search results.
Local SEO Pack in Google Search Results
The local pack for business provides that the site title, link and description displayed in search results can be accompanied by a photo, contact details and other helpful information. Next to or below the map that is displayed in the search results on Google, we find the name of the company, its address, and its telephone number (NAP). You can also discover other information, such as timetables, customer testimonials, the number of stars, etc.
To be eligible for Pack Local, you must have a Google My Business page. In addition, many SEO experts believe that to integrate the Local Pack, you must be in the top 10 of the results of your local query, which implies good SEO optimization of the site.
Here is the Local Pack and the enriched results for the query “online courses near me”

Here is a list to boost your SEO and local SEO by getting the Local Pack
Here’s a list that you must follow for Local SEO
Create your Google My Business Page to Boost Local SEO
Create and manage your Google My Business listing. Use the same Google Account for Google Analytics and Google Search Console.
The Google Business page is the one that appears inside the Local Pack in organic searches and Google Maps. Without a Google My Business page, your business won’t appear in Local Maps results.
Optimize your Business Listing on Google My Business
Once your business listing is verified, you can optimize it and start reaping the benefits:
Optimize your Site for Local Search on Google
Once you’ve made sure everything is set up correctly in your business listings, the next step is to optimize your website for local searches. You need to understand how Google ranks sites in local search results to do this.
Google SEO Factors for Local SEO
Google claims that the main factors that influence a site’s position in the Local Pack are:
This means that to be well positioned on local searches, your website must perfectly match the requests, your establishment must be close to the user, and it must have a reputation, both online and offline.
Perform an SEO Audit of your Website
We advise you to perform an SEO audit of your website to find and eliminate errors, knowing that some of them can be particularly serious for local sites.
Research the Keywords you want to Target
When potential customers search with specific keywords, you want to appear at the top of the results page. Sites in the top positions of the first page of results on Google get a large majority of clicks.
Every day people are looking for exactly what you offer – you need to ensure they can find you. So what are the keywords that should lead them to discover your business? This is the question you must answer.
Not everyone searches Google the same way, and not all searches have a commercial intent. Determine the most common way to search for your products or services.
You’ll also need to respond to people’s “news” searches by answering common questions about your industry. Choose your main keywords carefully and analyze your competition.
Optimize your Website for your Target Keywords
Once you know your target keywords, determine which pages will target each related phrase or set of phrases. Start optimizing your website pages.
Choose carefully which page should target which keyword. It’s not efficient to have a dozen pages all targeting the exact phrase. Google crawls and indexes the web in URLs. Therefore, your site’s structure is important for your Google SEO. Define your URL strategy according to the following guidelines:
Make Sure your Website is in Good Technical Health
The list of indexability checks for your website includes the following:
Ensure Good Loading Speed of your Web Pages
Local searches produce better conversions because users who search locally are more committed to placing an order or using a service. Local users are more eager to get a result. There is no question for them of wasting time. So the loading speed of your website is even more important.
Use GTMetrix and Google PageSpeed Insights to find ways to improve the loading time of your web pages. You will need to work with a web developer to apply all the technical recommendations to boost your Page Speed.
Optimize your Website Images
Local users appreciate seeing images of a business. Recent, high-quality images of a company or product help convince the user, even if a competitor may have more descriptive elements.
Pay Attention to the Following Factors
If you’re optimizing your site for mobile devices, you must ensure that all pages have viewport tags and can scale to various screen sizes. If a page does not have a meta viewport tag, mobile browsers will not be able to find the optimized version of the page and will display the desktop version with a font that is too small or too big for the mobile screen misplaced images.
This discourages visitors and lowers your ranking on Google. This is especially relevant with Google Mobile-first indexing.
So make sure you don’t have the following:
Write Unique Content with Target Keywords
To get ideas for potential content and post topics on your site:
A higher word count in an article is better for Google SEO. Answer several common questions in a single post and make them into sub-headers (h2 and h3 tags) so Google can show your page for those questions.
Product and Service Keywords in the Page URL
The URL of the product and service landing page must contain keywords. Try to create a consistent structure for your URLs.
City and Region in the H1/H2 tags of the Landing Page
Ideally, the H1 of your main page should include your name and main department, and the H2 should include your city and region. On a specific product page, the H1 includes the product/service and the H2, ideally, again contains your business location.
Read more about: How to Optimize all Headings
City and Region in Title and Meta Description Tags
By including your city and region in the title tag and your landing page’s meta description tag, you let search engines and Internet users know that your establishment is located in and serves this specific geographical area.
Make Sure the Connection is Secure on Your Website
If your customers can place orders on your site, it is essential to have an HTTPS version. If your site already has the SSL certificate, ensure you don’t have any redirects or canonical links to HTTP URLs.
Quality of Backlinks to Your Domain
A local business can get links from various sources:
Backlinks help increase your website’s awareness, an important factor in Google’s algorithm. This is why link building is crucial to an effective SEO strategy.
Use Structured Data of the Local Business Type
With structured data, you can strengthen your location on Google and other search engines and make it easier for customers to find your location by adding your contact details to your website.
Local Markup Schema uses the address, sending a strong signal in favor of your establishment and its location. Check that the Schema.org language supports your business type; if not, use LocalBusiness as the default. Examples:
{ “@context”: “https://schema.org,”
“@type”: “LocalBusiness”, “
image”: “Your business image URL,”
“priceRange”: “prices for your products/services,”
“address”: { “@type”: “PostalAddress”,
“streetAddress”: “Street and number,”
“address locality”: “City,”
“addressRegion”: “Region”,
“postalCode”: “Postcode” },
“description”: “a short description of your business,”
“name”: “Name of your company,”
“openingHours”: “Mo-Fr 09:00-17:00”, (opening hours)
“telephone”: “phone number,”
“email”: “your@email,”
“URL”: “URL of your website,”
“hasMap”: “A link to the map of your business location,”
“sameAs” : [ “Link to your social network,” “Link to your social network 2” ]
} }
Structured Data of a Local Facility Serving Specific Areas
{ “@context”: “https://schema.org/”, “@type”: “TaxiService”,
“provider”: { “@type”: “LocalBusiness”, “
name”: “MNSEO Ultrapro”,
“telephone”: “”, “
email”: “info@mnseoultrapro.com”,
“url”: “https://mnseoultrapro.com/,
“hasMap”: “link to map,”
“image”: “https://mnseoultrapro.com/wp-content/uploads/2022/09/cropped-MNSEO-Ultrapro-Beat-Your-Competition-logo-1536×359.webp,”
“priceRange”: “20 – 200 Dollars”,
“address”: { “@type”: “PostalAddress”, “streetAddress”: “1, Place ”,
“addressLocality”: “”,
“addressRegion”: “”,
“postcode”: “″,
“sameAs”: [ “https://twitter.com/MNSEO_UltraPro”, “https://web.facebook.com/ultraproseoservices/”, https://www.pinterest.com/mnseoultrapro ] },
‘location’: { ‘@type’: ‘Place’, ‘geo’: { ‘@type’: ‘GeoCircle’, ‘geoMidpoint’: { ‘@type’: ‘GeoCoordinates’, ‘latitude’: ‘xx.xxxxxx “, “longitude”: “-x.xxxxxxx” }, “geoRadius”: “xx” } } }, “providerMobility”: “dynamic” }
Manage Citations for Backlinks
A citation a company’s professional profile on a site other than your own. Typically, you’ll find listings on business directories, but your business information can also be found in maps, apps, search engines, voice assistants, and other smart services.
Some citations are chargeable; others are free. Each reference mentions the establishment’s name, address, and contact details and often includes a link to the official professional site. Some directories offer a short description of the activity, and a few offer a one-call feature.
What Matters when Building your SEO
Citations are an important ranking factor in local searches on Google. It is, therefore, essential that your citations are correct and up to date in all professional directories. To properly classify them, it is necessary to have a consistent NAP (name, address, telephone number) in all references (company name, address, and telephone number).
Since citations are external links pointing to your site, they should follow Google’s webmaster guidelines. Focus on relevant, high-profile sites rather than wasting time with many low-quality referrals, which can further harm your site.
Local Businesses Can Beat Big Companies in SEO
When local SEO is on the rise, the chances of small local SEO-optimized sites winning the competition against big companies increase. Once local SEO practices are applied and the SEO elements are in place, your business will be well-positioned to defeat big competitors and drive local users to your site.
Checklist of Top 10 Practices for Local Google SEO
By following this list of “10 local SEO tips and SEO best practices,” you will dramatically boost your website and overtake your competitors while boosting your reputation.
Local SEO: Much more than a list of Local SEO Practices
This list of local SEO actions is only handy if you provide excellent customer service. Be aware that “local” in local SEO is not limited to the internet. Keep a mix of local advertisements such as flyers, newspapers, radio, and TV (depending on your budget and activity).
Make sure your brand is the best it can be and the first one that comes to mind when people search for a product or service you offer.
Encourage customers to add reviews to your Google My Business listing without forcing or rewarding reviews! Too many comments at once can lead to suspicion and account suspension. Track and analyze your rankings, including keyword rankings in Google searches. Use SEO tools for this analysis. Do a regular SEO audit of your website.
Boost your Business with Local SEO and Site Optimization
Local SEO involves many very different elements of general Google SEO best practices. So, you have this local SEO list and can effectively optimize your website and boost your business. That way, you’ll attract more local customers looking for what you offer and start generating more revenue.
Now that you know more about local SEO, refine your SEO strategy. With the power of Google, you could achieve a spectacular increase in turnover and meet your neighbors by providing them with your professional services.
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