A site can have quality and regularly updated content, a well-built architecture, and a well-thought-out design but not appear on the first page of a Google search. And unfortunately, it is a cascading phenomenon: bad negative SEO does not allow you to generate traffic, therefore making yourself known by other sites that are likely to quote you and help you in the SEO.
To overcome this problem, there are different components to work with for SEO, all to meet the requirements of Google, whose algorithm is constantly evolving. Having quality backlinks is one of the important parts of ranking over your competitors.
But how to get it? Here are detailed explanations for setting up an effective approach.
What is a Backlink?
Before taking into account the technical elements, it is necessary to understand the context imposed by Google. The purpose of the search engine is to provide information to the whole world, organizing it so that it is easily accessible and, above all, useful. Internet users must be able to access content that suits them and will meet their initial request.
For a website, this translates into explicit content on the desired theme, efficient navigation that allows you to find information quickly, and regular updating of content for constant relevance.
In this context, the sites cite each other to provide Internet users with broader content and to help them complete their searches. This is where backlinks come in. These are links inserted within a text that point to another site. The site that receives traffic from these links is beneficial for the traffic and a better ranking.
Improve Position on Google with Off-page SEO
Google considers backlinks essential in its rating because they represent a recommendation and, therefore, a guarantee of content quality. As proof, a study showed that 99.2% of sites in the top 50 Google have backlinks.

Be careful, though: do not fall into the trap of wanting too many backlinks, thinking it will help SEO. On the contrary, if the objective is to have backlinks in quantity, this is often done at the expense of quality, and this is where Google’sGoogle’s sanctions come in. A site can even be de-indexed if Google considers that the techniques used to have backlinks are contrary to its rules and objectives.
To know: having links that point towards a site is not sufficient. Google does consider not only the presence or the number of backlinks but also the quality that comes with natural backlinks. Therefore, finding quality backlinks must be done with this objective in mind.
How to Define a “Good” Backlink?
The quality of a backlink is determined by various precise elements that it is important to follow carefully. Here are the main criteria to follow :
Authority or popularity of the referring page, but also of the site on which this page is located.
The more the referring site is considered a trusted site by Google, the higher the quality of the backlink will be considered. Trust can be measured in different ways:
The theme is addressed in the content of the referring page. The content must be in line with the content of the landing page. There must always be a strong relationship between the subjects of the linked pages. This is naturally explained by the user’s interest, who will consult the content and likely click on the link.
Diversity of Backlinks
It is necessary to diversify the characteristics of the backlinks as much as possible. We must avoid that they come from the same websites, are systematically positioned in the same places on the page, or use the same anchor text.
A backlink will have more weight if inserted in the middle of a text rather than in the footer or in the site’s sidebar. This proves that the content itself refers to the site and that the redirection is done naturally. The group of words behind which the link is placed (the anchor) must be chosen according to the subject of the destination site without falling into the overly obvious generic keyword.

How to Get Effective Backlinks?
Taking care of the quality of backlinks must be part of a global digital strategy and be thought of as a marketing action. Content strategy, identification, and contact of potential partners, monitoring of articles on the same themes: all these actions aim to build a quality offer and ultimately help to find and obtain good backlinks.
Related Resource: Off Page SEO Techniques to Increase Organic Traffic
First of all, you have to take care of your site. It all starts there.
1- Produce Quality Content
2- Write Guest Posts
3- Add Links with Quoted Content
4- Fix Broken Links
5- Test a Product that may Interest the Audience
6- Use Directories, but only the Good Ones
7- Participate in Forums
8- Be Interviewed
Produce Quality Content
The content published on the site must be neat, regularly updated, and show a real interest for the readers: developed arguments, well-chosen images, and computer graphics-type illustrations. It helps to satisfy the audience and prove to other bloggers or sites that your site is interesting: the more quality and complete the content, the more it will be taken up and cited by sources that deal with similar or related topics.
The types of content can vary; everything does not necessarily have to deal strictly with the site’s theme but can also take lighter forms. An original question in poll or quiz mode can be a source of interesting buzz. If bloggers or sites like it and find it funny or relevant, they will relay it and can add a backlink.
Secondly, you must be proactive and take steps with sites dealing with similar and complementary subjects. Reading as many good blogs as possible will make it easier to find interesting articles at all levels.
Write Guest Posts
Some sites may lack relevant content or not dig deep enough into a topic, so a good technique is to write this content for them and offer them. This exchange is all the more interesting if the site in question is influential and very visited. It is, therefore, interesting for both parties who each have something to gain: one with quality content without having to produce it, the other with a relevant backlink and, therefore, well received by Google.
Contacting bloggers, especially those who are influential and receive a lot of solicitations, must be prepared. It must be natural and progressive:
These actions allow you first to become known as an interested and interesting person, to then be able to contact the blogger more fluidly, and increase the chances of obtaining a positive response.
Add Links with Quoted Content
Some sites may use a visual product to illustrate the content without putting a backlink to the article. By performing a reverse search in Google Images, it is possible to find the visual used by another site.
Do it for sites that mention you without putting a link; it is possible to find them by doing a Google search with the URL “nomdusite.com.” Then, a sympathetic message to the webmaster makes it possible to request the insertion of a link to complete the quoted content.
Fix Broken Links
It is possible that some backlinks no longer point to active pages after some time. It’sIt’s a good idea to check these links regularly and ensure that they redirect to an active page using a 301 redirect.
Test a Product that may Interest the Audience
This can be a great way to grab a backlink. If a site offers a product or service that may interest your audience, buying it to test it allows you to write a feedback article citing the product’s author.
This positive approach (if the feedback is positive) generally leads the site to take over the article, creating a backlink. This is all the more likely to work if the author of the feedback has a low reputation.
Use Directories, but only the Good Ones
Directory listing is an old technique that has had its day but can still be effective if applied in the right way. This is not what will completely change the game in terms of SEO, but it can only be a plus.
The generalist directories to be selected do not automatically validate the requests, which require a long description and have a trust flow of at least 20. The best for best results is nevertheless to register on directories that are in line with the theme of the site.

Participate in Forums
Again, the impact is not huge but it has the advantage of being able to create traffic. The principle is to preferably register on an active forum and participate in interesting conversations by giving answers and relevant advice.
This makes it possible to be credible, and why not find ideas for creating content by observing the most discussed themes? On the other hand, it is necessary to avoid the useless comments that are there only to make the name of its site appear.
Be Interviewed
A prerequisite is to have small notoriety on the web. Otherwise, it is unlikely that a blogger will be interested in you. If necessary, being interviewed on a particular topic with a relevant point of view has a double impact: obtaining a quality backlink and gaining credibility in your field.
The different approaches require a real investment of time and do not hesitate to contact other bloggers or influencers. By devoting several days a month to it, the results can make all the difference in SEO.
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