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Anchor text is one of the least understood elements of search engine optimization (SEO) and SEO content writing. Far too often, copywriters place links above certain words without much thought. And this happens due to the lack of understanding of the relationship between anchor text and SEO.

But once you get the hang of it, you can use well-written and relevant anchor text in link building strategies to improve page rankings.

What is an Anchor Text?

The best answer to the question “What is an Anchor Text or link anchor?” is that they are clickable words that contain a hyperlink. The purpose of anchor text is to send visitors to a target page, which can be one of the following:

  • Information page
  • Transition page (capture email, contact form, etc.)
  • Product or service page
  • sales page

Why are Link Anchors Important for SEO?

After content, links are the most essential search engine ranking signals. On the one hand, they help visitors go to other pages of the same site or another.

A well-written anchor influences user behavior, directing them where they need to go. On professional blogs, there are at least two intentions. One is to improve the user experience by providing links to more detailed pages. The other is to direct visitors to transition or sales pages.

For SEO, links help search engines like Google index and rank pages. Anchor texts, in this regard, may not play a very important role. But they contribute to other metrics that matter for rankings.

For example, the number of people who follow internal links reduces the bounce rate. External links, also called backlinks, help to increase trust and authority. They are part of your backlink strategy.

What are the 7 Types of Link Anchors?

There are different types of anchor texts. It is better to learn what they are so that you can use the right texts according to the content and the intention.

Generic Anchor Text

Generic anchors do not include any word related to a keyword. Moreover, they do not provide context to the surrounding texts. But when used the right way, they’re super persuasive.

Often the terms are used to invite the audience to do something. That’s why most people use them as a call to action (CTA) or to grab attention.

Remember not to overuse generic anchors. Otherwise, you risk looking like a spammer.

Examples of generic anchors:

  • buy now
  • Click here
  • download this
  • go here
  • more information
  • visit
  • read more
  • this blog
  • Visit page
  • Go to Website

An example of generic anchor text is “Click here to learn more about semantic search.”

As you can see, the term “click here” has nothing to do with the rest of the text. But it grabs your attention, and then prompts you to take action, click, and learn more about semantic search.

Brand Anchor Text

Brand anchors are great for establishing authority. You can also consider public figures and names associated with a brand. From an SEO perspective, they tell Google that you are referring to a reputable, high-quality website, page, or source.

Must read: Off-Page SEO Guide to Improve Position on Google

Examples of brand anchors:

  • MNSEO UltraPro
  • Google
  • SEMrush
  • Ahrefs

Associating a keyword with the brand name can be a good strategy. On the one hand, it prevents you from creating too many links to a particular brand name. In some circles, this is called branded + keyword anchor texts.

There are no fixed rules here. But to simplify, you can use a brand anchor to link to the main landing page. But for a specific page, tool, product, or service, you can attach the corresponding texts.

One thing to remember is that if you attach a keyword, keep it to a minimum. Otherwise, you risk over-optimizing without even realizing it.

Exact Match Anchor Text

Using exact match anchors is one of the best ways to increase your chances of ranking. But you need to take a cautious approach.

So how does it work?

Use the exact text used by the target page as the main keyword. Here is an example :

Suppose you link to an article titled “Robots.txt for SEO: Your Complete Guide.” And the main keyword used in this article is “robots.txt.”

To make a hypertext link in one of your content, like the one to refer to this page, you could do it in the following way: “Discover our complete guide on how to optimize your robots.txt for your SEO.”

As with other anchors, don’t overuse exact match anchors. While it worked wonders a few years ago, its effectiveness declined after Google’s algorithm update.

Partial Match Anchor Text

Partial match anchors mix your target keyword with random words. One of the benefits of using this anchor is that it allows you to create natural-sounding hyperlinks. Sometimes, it lets you avoid using exact-match anchor text, if necessary.

Examples of partial match anchors:

  • “read this anchor text guide,” which links to the “anchor text guide.”
  • “high-quality backlinks for SEO,” with a link to “backlinks for SEO.”
  • “building links securely,” which refers to “building links.”
Check out: How to Find Quality Backlinks

Partially matched anchors, as you see, don’t look spammy. But more importantly, the words you attach can add context to the content on the target page. As Google understands the content context, it can help improve rankings.

Again, don’t overuse partial match anchors. Also, be careful not to use an excessive number of words. The problem with long anchor words is that they can dilute your keyword. Some readers, for example, may be confused, not knowing which part of the anchor text is related to the target page.

Related Anchor Text

Related anchors are variations of partial and exact match anchors. Instead of using the target keyword, you use a variation of the keyword. You can, of course, add random words if warranted.

In general, there are two ways to apply related anchor texts. For example, suppose the keyword is “opioid addiction crisis.” In this case, how to create anchors?

  • “excessive use of analgesics.” Here you are using words that do not include the keyword. Of course, you can also use “opioid overuse” or “opioid overuse.” In both cases, you are using a term that is part of the keyword.
  • “how bad is the opioid addiction crisis” or “How bad is the opioid addiction crisis.” Here you have added some words to the main keyword. Note that these terms are not the same as random words. Rather than telling people what to do, you tell them what they’ll find out if they follow the link.

It should also be mentioned that there is a third way to apply related keywords. For example, “Nike Air Zoom” targets “buy running shoes.” People who click on the anchor text expect to see more information about the shoes. But if they see a sales page, it can leave a negative impression. Even if Google won’t penalize you, you’ll look like a spammer, and visitors may be put off.

To be sure, be careful with the choice of words. Try to use words that add context to the keyword.

Naked Link Anchor Text

Naked anchors are URLs. Most of the time, you don’t use them in the main content. Indeed, they are not beautiful, especially if the slug is long.

Here is an example :  https://mnseoultrapro.com/off-page-seo-tips-to-increase-organic-traffic/

As you can see, this URL is long. Therefore, it is impossible to use without compromising the content’s quality. That’s why most people use it as anchor text in citations and sources at the end of the article.

But there are instances where you may find it useful.

Suppose one of your branding strategies is not only to improve recognition but also to make people remember your domain name. In this case, you can use your domain name. For example, by using “mnseoultrapro.com/” or “https://mnseoultrapro.com/” instead of “MNSEO Ultrapro.”

Another case where you can consider using naked links is when you want to ward off suspicion. For example, some people are wary of following links because they are tired of spammy anchor texts. However, if they see the URL, they are more likely to click on the link.

Anchor Links with Alt Text for Images

One of the best practices for including images in web copies is to use alt text. Also called an alt tag or alt description, this text string appears in place of the image if the image fails to load. Its purpose is to allow screen reader tools to describe an image to people with disabilities.

Alt texts help search engines understand the image and rank your site better. Also, they can serve as anchor text if you use the image to link to another page.

What are Link Anchor Best Practices for Link Building Strategies?

Link-building best practices go beyond choosing the right words. They also involve anchor text optimization factors, such as:

Use Relevant Anchors

Wherever possible, anchor text should not be misleading or appear contrived. Remember that one of the goals of writing great content is to build trust. So the next time you think about keyword variations, random and related words, try to stay on topic.

Choose Quality over Quantity

Avoid using links to comply with SEO best practices on link building. In general, the target page should span the context of the anchor text.

The association is also to be taken into consideration. Never link to low-quality, obscure, spammy, or suspicious sites. On the contrary, choose only reputable sites with high domain authority.

Track and Test Link Anchors

Not many people follow and test anchor texts. But this process is common practice among SEO consultants and SEO content writing services.

Using spreadsheets or tracking tools, they analyze texts’ effectiveness and anchors’ types. Then, if necessary, they can refine the content using the most optimal ones.

Using Different Types of Anchors

There is no one way to create anchor texts. Similarly, each external link may have distinct intents. So be flexible and mix things up by using different anchor texts.

You may find recommended ratios. Remember, however, that there are no general rules.

How to Optimize the Link Anchor for SEO?

The best way to optimize anchor text is to use relevant terms for the hyperlink text and not to over-optimize it. These are some of the techniques used in link-building services:

Avoid Using the Same Anchor More than Once

Google appreciates natural links. This is why anchor tracking is a crucial part of link building. For example, imagine a page with dozens of SEO backlinks. It would be suspicious if the links come from different domains but use the same anchor texts, which could lead to a possible penalty.

Use an Appropriate type of Anchor

Specific anchors are used more often, depending on the type of content.

  • Sidebars. Usually, the links coming from the sidebar are images. In this case, the anchor text picked up by the search engine will be its alt tag, if available.
  • Lists. Brand names are common and may include other words related to products or services.
  • Contents. The most common type of link tells visitors what to expect from the target page. The words used can be any of the various anchors containing a keyword.
  • Forums. Most people use either the page title or the URL slug.
  • Blog comments. Although the anchors found in comments vary, many use nouns as anchors.

If you’re creating a link, know what type of anchor text to use. This way, they will look natural when crawled and indexed by search engines.

Don’t force Keywords

High-ranking keywords are hard to find. Some are also very difficult to incorporate into articles without appearing contrived.

Let’s take the example of “digital marketing texas.” The usual practice is to use the exact phrase of the keyword. But it also degrades the quality of the item.

Notice that the “digital marketing” hyperlink text is only part of the preferred target keyword. But in practice, this can produce better results than forcing exact keywords.

Write anchor text and SEO keywords as naturally as possible. Google not only understands the context of keywords and their variations but also provides results based on geolocation and the search history of users.

Use Synonyms and Grammatical Numbers

One way to diversify keywords for anchor text and SEO optimization is to use synonyms. For example, instead of cars, use autos or automobiles. While you’re at it, enjoy the singular and plural forms. This method, at least, avoids using the same anchors twice or more.

Safe Link Building Practices

Whether you are building links for the audience’s convenience or using them as a strategy to get better rankings, the most crucial consideration is the quality of the target page/domain. The next thing is to choose the right anchor text to use.

As an experienced SEO consultant, I’ve helped many clients get quality links. But, more importantly, I use link anchor optimization and best practices to improve online visibility safely. Contact us to start seeing the results of your link-building efforts.

Related Posts

Sharing is Caring

Anchor text is one of the least understood elements of search engine optimization (SEO) and SEO content writing. Far too often, copywriters place links above certain words without much thought. And this happens due to the lack of understanding of the relationship between anchor text and SEO.

But once you get the hang of it, you can use well-written and relevant anchor text in link building strategies to improve page rankings.

What is an Anchor Text?

The best answer to the question “What is an Anchor Text or link anchor?” is that they are clickable words that contain a hyperlink. The purpose of anchor text is to send visitors to a target page, which can be one of the following:

  • Information page
  • Transition page (capture email, contact form, etc.)
  • Product or service page
  • sales page

Why are Link Anchors Important for SEO?

After content, links are the most essential search engine ranking signals. On the one hand, they help visitors go to other pages of the same site or another.

A well-written anchor influences user behavior, directing them where they need to go. On professional blogs, there are at least two intentions. One is to improve the user experience by providing links to more detailed pages. The other is to direct visitors to transition or sales pages.

For SEO, links help search engines like Google index and rank pages. Anchor texts, in this regard, may not play a very important role. But they contribute to other metrics that matter for rankings.

For example, the number of people who follow internal links reduces the bounce rate. External links, also called backlinks, help to increase trust and authority. They are part of your backlink strategy.

What are the 7 Types of Link Anchors?

There are different types of anchor texts. It is better to learn what they are so that you can use the right texts according to the content and the intention.

Generic Anchor Text

Generic anchors do not include any word related to a keyword. Moreover, they do not provide context to the surrounding texts. But when used the right way, they’re super persuasive.

Often the terms are used to invite the audience to do something. That’s why most people use them as a call to action (CTA) or to grab attention.

Remember not to overuse generic anchors. Otherwise, you risk looking like a spammer.

Examples of generic anchors:

  • buy now
  • Click here
  • download this
  • go here
  • more information
  • visit
  • read more
  • this blog
  • Visit page
  • Go to Website

An example of generic anchor text is “Click here to learn more about semantic search.”

As you can see, the term “click here” has nothing to do with the rest of the text. But it grabs your attention, and then prompts you to take action, click, and learn more about semantic search.

Brand Anchor Text

Brand anchors are great for establishing authority. You can also consider public figures and names associated with a brand. From an SEO perspective, they tell Google that you are referring to a reputable, high-quality website, page, or source.

Must read: Off-Page SEO Guide to Improve Position on Google

Examples of brand anchors:

  • MNSEO UltraPro
  • Google
  • SEMrush
  • Ahrefs

Associating a keyword with the brand name can be a good strategy. On the one hand, it prevents you from creating too many links to a particular brand name. In some circles, this is called branded + keyword anchor texts.

There are no fixed rules here. But to simplify, you can use a brand anchor to link to the main landing page. But for a specific page, tool, product, or service, you can attach the corresponding texts.

One thing to remember is that if you attach a keyword, keep it to a minimum. Otherwise, you risk over-optimizing without even realizing it.

Exact Match Anchor Text

Using exact match anchors is one of the best ways to increase your chances of ranking. But you need to take a cautious approach.

So how does it work?

Use the exact text used by the target page as the main keyword. Here is an example :

Suppose you link to an article titled “Robots.txt for SEO: Your Complete Guide.” And the main keyword used in this article is “robots.txt.”

To make a hypertext link in one of your content, like the one to refer to this page, you could do it in the following way: “Discover our complete guide on how to optimize your robots.txt for your SEO.”

As with other anchors, don’t overuse exact match anchors. While it worked wonders a few years ago, its effectiveness declined after Google’s algorithm update.

Partial Match Anchor Text

Partial match anchors mix your target keyword with random words. One of the benefits of using this anchor is that it allows you to create natural-sounding hyperlinks. Sometimes, it lets you avoid using exact-match anchor text, if necessary.

Examples of partial match anchors:

  • “read this anchor text guide,” which links to the “anchor text guide.”
  • “high-quality backlinks for SEO,” with a link to “backlinks for SEO.”
  • “building links securely,” which refers to “building links.”
Check out: How to Find Quality Backlinks

Partially matched anchors, as you see, don’t look spammy. But more importantly, the words you attach can add context to the content on the target page. As Google understands the content context, it can help improve rankings.

Again, don’t overuse partial match anchors. Also, be careful not to use an excessive number of words. The problem with long anchor words is that they can dilute your keyword. Some readers, for example, may be confused, not knowing which part of the anchor text is related to the target page.

Related Anchor Text

Related anchors are variations of partial and exact match anchors. Instead of using the target keyword, you use a variation of the keyword. You can, of course, add random words if warranted.

In general, there are two ways to apply related anchor texts. For example, suppose the keyword is “opioid addiction crisis.” In this case, how to create anchors?

  • “excessive use of analgesics.” Here you are using words that do not include the keyword. Of course, you can also use “opioid overuse” or “opioid overuse.” In both cases, you are using a term that is part of the keyword.
  • “how bad is the opioid addiction crisis” or “How bad is the opioid addiction crisis.” Here you have added some words to the main keyword. Note that these terms are not the same as random words. Rather than telling people what to do, you tell them what they’ll find out if they follow the link.

It should also be mentioned that there is a third way to apply related keywords. For example, “Nike Air Zoom” targets “buy running shoes.” People who click on the anchor text expect to see more information about the shoes. But if they see a sales page, it can leave a negative impression. Even if Google won’t penalize you, you’ll look like a spammer, and visitors may be put off.

To be sure, be careful with the choice of words. Try to use words that add context to the keyword.

Naked Link Anchor Text

Naked anchors are URLs. Most of the time, you don’t use them in the main content. Indeed, they are not beautiful, especially if the slug is long.

Here is an example :  https://mnseoultrapro.com/off-page-seo-tips-to-increase-organic-traffic/

As you can see, this URL is long. Therefore, it is impossible to use without compromising the content’s quality. That’s why most people use it as anchor text in citations and sources at the end of the article.

But there are instances where you may find it useful.

Suppose one of your branding strategies is not only to improve recognition but also to make people remember your domain name. In this case, you can use your domain name. For example, by using “mnseoultrapro.com/” or “https://mnseoultrapro.com/” instead of “MNSEO Ultrapro.”

Another case where you can consider using naked links is when you want to ward off suspicion. For example, some people are wary of following links because they are tired of spammy anchor texts. However, if they see the URL, they are more likely to click on the link.

Anchor Links with Alt Text for Images

One of the best practices for including images in web copies is to use alt text. Also called an alt tag or alt description, this text string appears in place of the image if the image fails to load. Its purpose is to allow screen reader tools to describe an image to people with disabilities.

Alt texts help search engines understand the image and rank your site better. Also, they can serve as anchor text if you use the image to link to another page.

What are Link Anchor Best Practices for Link Building Strategies?

Link-building best practices go beyond choosing the right words. They also involve anchor text optimization factors, such as:

Use Relevant Anchors

Wherever possible, anchor text should not be misleading or appear contrived. Remember that one of the goals of writing great content is to build trust. So the next time you think about keyword variations, random and related words, try to stay on topic.

Choose Quality over Quantity

Avoid using links to comply with SEO best practices on link building. In general, the target page should span the context of the anchor text.

The association is also to be taken into consideration. Never link to low-quality, obscure, spammy, or suspicious sites. On the contrary, choose only reputable sites with high domain authority.

Track and Test Link Anchors

Not many people follow and test anchor texts. But this process is common practice among SEO consultants and SEO content writing services.

Using spreadsheets or tracking tools, they analyze texts’ effectiveness and anchors’ types. Then, if necessary, they can refine the content using the most optimal ones.

Using Different Types of Anchors

There is no one way to create anchor texts. Similarly, each external link may have distinct intents. So be flexible and mix things up by using different anchor texts.

You may find recommended ratios. Remember, however, that there are no general rules.

How to Optimize the Link Anchor for SEO?

The best way to optimize anchor text is to use relevant terms for the hyperlink text and not to over-optimize it. These are some of the techniques used in link-building services:

Avoid Using the Same Anchor More than Once

Google appreciates natural links. This is why anchor tracking is a crucial part of link building. For example, imagine a page with dozens of SEO backlinks. It would be suspicious if the links come from different domains but use the same anchor texts, which could lead to a possible penalty.

Use an Appropriate type of Anchor

Specific anchors are used more often, depending on the type of content.

  • Sidebars. Usually, the links coming from the sidebar are images. In this case, the anchor text picked up by the search engine will be its alt tag, if available.
  • Lists. Brand names are common and may include other words related to products or services.
  • Contents. The most common type of link tells visitors what to expect from the target page. The words used can be any of the various anchors containing a keyword.
  • Forums. Most people use either the page title or the URL slug.
  • Blog comments. Although the anchors found in comments vary, many use nouns as anchors.

If you’re creating a link, know what type of anchor text to use. This way, they will look natural when crawled and indexed by search engines.

Don’t force Keywords

High-ranking keywords are hard to find. Some are also very difficult to incorporate into articles without appearing contrived.

Let’s take the example of “digital marketing texas.” The usual practice is to use the exact phrase of the keyword. But it also degrades the quality of the item.

Notice that the “digital marketing” hyperlink text is only part of the preferred target keyword. But in practice, this can produce better results than forcing exact keywords.

Write anchor text and SEO keywords as naturally as possible. Google not only understands the context of keywords and their variations but also provides results based on geolocation and the search history of users.

Use Synonyms and Grammatical Numbers

One way to diversify keywords for anchor text and SEO optimization is to use synonyms. For example, instead of cars, use autos or automobiles. While you’re at it, enjoy the singular and plural forms. This method, at least, avoids using the same anchors twice or more.

Safe Link Building Practices

Whether you are building links for the audience’s convenience or using them as a strategy to get better rankings, the most crucial consideration is the quality of the target page/domain. The next thing is to choose the right anchor text to use.

As an experienced SEO consultant, I’ve helped many clients get quality links. But, more importantly, I use link anchor optimization and best practices to improve online visibility safely. Contact us to start seeing the results of your link-building efforts.

Related Posts

Sharing is Caring

Anchor text is one of the least understood elements of search engine optimization (SEO) and SEO content writing. Far too often, copywriters place links above certain words without much thought. And this happens due to the lack of understanding of the relationship between anchor text and SEO.

But once you get the hang of it, you can use well-written and relevant anchor text in link building strategies to improve page rankings.

What is an Anchor Text?

The best answer to the question “What is an Anchor Text or link anchor?” is that they are clickable words that contain a hyperlink. The purpose of anchor text is to send visitors to a target page, which can be one of the following:

  • Information page
  • Transition page (capture email, contact form, etc.)
  • Product or service page
  • sales page

Why are Link Anchors Important for SEO?

After content, links are the most essential search engine ranking signals. On the one hand, they help visitors go to other pages of the same site or another.

A well-written anchor influences user behavior, directing them where they need to go. On professional blogs, there are at least two intentions. One is to improve the user experience by providing links to more detailed pages. The other is to direct visitors to transition or sales pages.

For SEO, links help search engines like Google index and rank pages. Anchor texts, in this regard, may not play a very important role. But they contribute to other metrics that matter for rankings.

For example, the number of people who follow internal links reduces the bounce rate. External links, also called backlinks, help to increase trust and authority. They are part of your backlink strategy.

What are the 7 Types of Link Anchors?

There are different types of anchor texts. It is better to learn what they are so that you can use the right texts according to the content and the intention.

Generic Anchor Text

Generic anchors do not include any word related to a keyword. Moreover, they do not provide context to the surrounding texts. But when used the right way, they’re super persuasive.

Often the terms are used to invite the audience to do something. That’s why most people use them as a call to action (CTA) or to grab attention.

Remember not to overuse generic anchors. Otherwise, you risk looking like a spammer.

Examples of generic anchors:

  • buy now
  • Click here
  • download this
  • go here
  • more information
  • visit
  • read more
  • this blog
  • Visit page
  • Go to Website

An example of generic anchor text is “Click here to learn more about semantic search.”

As you can see, the term “click here” has nothing to do with the rest of the text. But it grabs your attention, and then prompts you to take action, click, and learn more about semantic search.

Brand Anchor Text

Brand anchors are great for establishing authority. You can also consider public figures and names associated with a brand. From an SEO perspective, they tell Google that you are referring to a reputable, high-quality website, page, or source.

Must read: Off-Page SEO Guide to Improve Position on Google

Examples of brand anchors:

  • MNSEO UltraPro
  • Google
  • SEMrush
  • Ahrefs

Associating a keyword with the brand name can be a good strategy. On the one hand, it prevents you from creating too many links to a particular brand name. In some circles, this is called branded + keyword anchor texts.

There are no fixed rules here. But to simplify, you can use a brand anchor to link to the main landing page. But for a specific page, tool, product, or service, you can attach the corresponding texts.

One thing to remember is that if you attach a keyword, keep it to a minimum. Otherwise, you risk over-optimizing without even realizing it.

Exact Match Anchor Text

Using exact match anchors is one of the best ways to increase your chances of ranking. But you need to take a cautious approach.

So how does it work?

Use the exact text used by the target page as the main keyword. Here is an example :

Suppose you link to an article titled “Robots.txt for SEO: Your Complete Guide.” And the main keyword used in this article is “robots.txt.”

To make a hypertext link in one of your content, like the one to refer to this page, you could do it in the following way: “Discover our complete guide on how to optimize your robots.txt for your SEO.”

As with other anchors, don’t overuse exact match anchors. While it worked wonders a few years ago, its effectiveness declined after Google’s algorithm update.

Partial Match Anchor Text

Partial match anchors mix your target keyword with random words. One of the benefits of using this anchor is that it allows you to create natural-sounding hyperlinks. Sometimes, it lets you avoid using exact-match anchor text, if necessary.

Examples of partial match anchors:

  • “read this anchor text guide,” which links to the “anchor text guide.”
  • “high-quality backlinks for SEO,” with a link to “backlinks for SEO.”
  • “building links securely,” which refers to “building links.”
Check out: How to Find Quality Backlinks

Partially matched anchors, as you see, don’t look spammy. But more importantly, the words you attach can add context to the content on the target page. As Google understands the content context, it can help improve rankings.

Again, don’t overuse partial match anchors. Also, be careful not to use an excessive number of words. The problem with long anchor words is that they can dilute your keyword. Some readers, for example, may be confused, not knowing which part of the anchor text is related to the target page.

Related Anchor Text

Related anchors are variations of partial and exact match anchors. Instead of using the target keyword, you use a variation of the keyword. You can, of course, add random words if warranted.

In general, there are two ways to apply related anchor texts. For example, suppose the keyword is “opioid addiction crisis.” In this case, how to create anchors?

  • “excessive use of analgesics.” Here you are using words that do not include the keyword. Of course, you can also use “opioid overuse” or “opioid overuse.” In both cases, you are using a term that is part of the keyword.
  • “how bad is the opioid addiction crisis” or “How bad is the opioid addiction crisis.” Here you have added some words to the main keyword. Note that these terms are not the same as random words. Rather than telling people what to do, you tell them what they’ll find out if they follow the link.

It should also be mentioned that there is a third way to apply related keywords. For example, “Nike Air Zoom” targets “buy running shoes.” People who click on the anchor text expect to see more information about the shoes. But if they see a sales page, it can leave a negative impression. Even if Google won’t penalize you, you’ll look like a spammer, and visitors may be put off.

To be sure, be careful with the choice of words. Try to use words that add context to the keyword.

Naked Link Anchor Text

Naked anchors are URLs. Most of the time, you don’t use them in the main content. Indeed, they are not beautiful, especially if the slug is long.

Here is an example :  https://mnseoultrapro.com/off-page-seo-tips-to-increase-organic-traffic/

As you can see, this URL is long. Therefore, it is impossible to use without compromising the content’s quality. That’s why most people use it as anchor text in citations and sources at the end of the article.

But there are instances where you may find it useful.

Suppose one of your branding strategies is not only to improve recognition but also to make people remember your domain name. In this case, you can use your domain name. For example, by using “mnseoultrapro.com/” or “https://mnseoultrapro.com/” instead of “MNSEO Ultrapro.”

Another case where you can consider using naked links is when you want to ward off suspicion. For example, some people are wary of following links because they are tired of spammy anchor texts. However, if they see the URL, they are more likely to click on the link.

Anchor Links with Alt Text for Images

One of the best practices for including images in web copies is to use alt text. Also called an alt tag or alt description, this text string appears in place of the image if the image fails to load. Its purpose is to allow screen reader tools to describe an image to people with disabilities.

Alt texts help search engines understand the image and rank your site better. Also, they can serve as anchor text if you use the image to link to another page.

What are Link Anchor Best Practices for Link Building Strategies?

Link-building best practices go beyond choosing the right words. They also involve anchor text optimization factors, such as:

Use Relevant Anchors

Wherever possible, anchor text should not be misleading or appear contrived. Remember that one of the goals of writing great content is to build trust. So the next time you think about keyword variations, random and related words, try to stay on topic.

Choose Quality over Quantity

Avoid using links to comply with SEO best practices on link building. In general, the target page should span the context of the anchor text.

The association is also to be taken into consideration. Never link to low-quality, obscure, spammy, or suspicious sites. On the contrary, choose only reputable sites with high domain authority.

Track and Test Link Anchors

Not many people follow and test anchor texts. But this process is common practice among SEO consultants and SEO content writing services.

Using spreadsheets or tracking tools, they analyze texts’ effectiveness and anchors’ types. Then, if necessary, they can refine the content using the most optimal ones.

Using Different Types of Anchors

There is no one way to create anchor texts. Similarly, each external link may have distinct intents. So be flexible and mix things up by using different anchor texts.

You may find recommended ratios. Remember, however, that there are no general rules.

How to Optimize the Link Anchor for SEO?

The best way to optimize anchor text is to use relevant terms for the hyperlink text and not to over-optimize it. These are some of the techniques used in link-building services:

Avoid Using the Same Anchor More than Once

Google appreciates natural links. This is why anchor tracking is a crucial part of link building. For example, imagine a page with dozens of SEO backlinks. It would be suspicious if the links come from different domains but use the same anchor texts, which could lead to a possible penalty.

Use an Appropriate type of Anchor

Specific anchors are used more often, depending on the type of content.

  • Sidebars. Usually, the links coming from the sidebar are images. In this case, the anchor text picked up by the search engine will be its alt tag, if available.
  • Lists. Brand names are common and may include other words related to products or services.
  • Contents. The most common type of link tells visitors what to expect from the target page. The words used can be any of the various anchors containing a keyword.
  • Forums. Most people use either the page title or the URL slug.
  • Blog comments. Although the anchors found in comments vary, many use nouns as anchors.

If you’re creating a link, know what type of anchor text to use. This way, they will look natural when crawled and indexed by search engines.

Don’t force Keywords

High-ranking keywords are hard to find. Some are also very difficult to incorporate into articles without appearing contrived.

Let’s take the example of “digital marketing texas.” The usual practice is to use the exact phrase of the keyword. But it also degrades the quality of the item.

Notice that the “digital marketing” hyperlink text is only part of the preferred target keyword. But in practice, this can produce better results than forcing exact keywords.

Write anchor text and SEO keywords as naturally as possible. Google not only understands the context of keywords and their variations but also provides results based on geolocation and the search history of users.

Use Synonyms and Grammatical Numbers

One way to diversify keywords for anchor text and SEO optimization is to use synonyms. For example, instead of cars, use autos or automobiles. While you’re at it, enjoy the singular and plural forms. This method, at least, avoids using the same anchors twice or more.

Safe Link Building Practices

Whether you are building links for the audience’s convenience or using them as a strategy to get better rankings, the most crucial consideration is the quality of the target page/domain. The next thing is to choose the right anchor text to use.

As an experienced SEO consultant, I’ve helped many clients get quality links. But, more importantly, I use link anchor optimization and best practices to improve online visibility safely. Contact us to start seeing the results of your link-building efforts.

Related Posts

Sharing is Caring

Anchor text is one of the least understood elements of search engine optimization (SEO) and SEO content writing. Far too often, copywriters place links above certain words without much thought. And this happens due to the lack of understanding of the relationship between anchor text and SEO.

But once you get the hang of it, you can use well-written and relevant anchor text in link building strategies to improve page rankings.

What is an Anchor Text?

The best answer to the question “What is an Anchor Text or link anchor?” is that they are clickable words that contain a hyperlink. The purpose of anchor text is to send visitors to a target page, which can be one of the following:

  • Information page
  • Transition page (capture email, contact form, etc.)
  • Product or service page
  • sales page

Why are Link Anchors Important for SEO?

After content, links are the most essential search engine ranking signals. On the one hand, they help visitors go to other pages of the same site or another.

A well-written anchor influences user behavior, directing them where they need to go. On professional blogs, there are at least two intentions. One is to improve the user experience by providing links to more detailed pages. The other is to direct visitors to transition or sales pages.

For SEO, links help search engines like Google index and rank pages. Anchor texts, in this regard, may not play a very important role. But they contribute to other metrics that matter for rankings.

For example, the number of people who follow internal links reduces the bounce rate. External links, also called backlinks, help to increase trust and authority. They are part of your backlink strategy.

What are the 7 Types of Link Anchors?

There are different types of anchor texts. It is better to learn what they are so that you can use the right texts according to the content and the intention.

Generic Anchor Text

Generic anchors do not include any word related to a keyword. Moreover, they do not provide context to the surrounding texts. But when used the right way, they’re super persuasive.

Often the terms are used to invite the audience to do something. That’s why most people use them as a call to action (CTA) or to grab attention.

Remember not to overuse generic anchors. Otherwise, you risk looking like a spammer.

Examples of generic anchors:

  • buy now
  • Click here
  • download this
  • go here
  • more information
  • visit
  • read more
  • this blog
  • Visit page
  • Go to Website

An example of generic anchor text is “Click here to learn more about semantic search.”

As you can see, the term “click here” has nothing to do with the rest of the text. But it grabs your attention, and then prompts you to take action, click, and learn more about semantic search.

Brand Anchor Text

Brand anchors are great for establishing authority. You can also consider public figures and names associated with a brand. From an SEO perspective, they tell Google that you are referring to a reputable, high-quality website, page, or source.

Must read: Off-Page SEO Guide to Improve Position on Google

Examples of brand anchors:

  • MNSEO UltraPro
  • Google
  • SEMrush
  • Ahrefs

Associating a keyword with the brand name can be a good strategy. On the one hand, it prevents you from creating too many links to a particular brand name. In some circles, this is called branded + keyword anchor texts.

There are no fixed rules here. But to simplify, you can use a brand anchor to link to the main landing page. But for a specific page, tool, product, or service, you can attach the corresponding texts.

One thing to remember is that if you attach a keyword, keep it to a minimum. Otherwise, you risk over-optimizing without even realizing it.

Exact Match Anchor Text

Using exact match anchors is one of the best ways to increase your chances of ranking. But you need to take a cautious approach.

So how does it work?

Use the exact text used by the target page as the main keyword. Here is an example :

Suppose you link to an article titled “Robots.txt for SEO: Your Complete Guide.” And the main keyword used in this article is “robots.txt.”

To make a hypertext link in one of your content, like the one to refer to this page, you could do it in the following way: “Discover our complete guide on how to optimize your robots.txt for your SEO.”

As with other anchors, don’t overuse exact match anchors. While it worked wonders a few years ago, its effectiveness declined after Google’s algorithm update.

Partial Match Anchor Text

Partial match anchors mix your target keyword with random words. One of the benefits of using this anchor is that it allows you to create natural-sounding hyperlinks. Sometimes, it lets you avoid using exact-match anchor text, if necessary.

Examples of partial match anchors:

  • “read this anchor text guide,” which links to the “anchor text guide.”
  • “high-quality backlinks for SEO,” with a link to “backlinks for SEO.”
  • “building links securely,” which refers to “building links.”
Check out: How to Find Quality Backlinks

Partially matched anchors, as you see, don’t look spammy. But more importantly, the words you attach can add context to the content on the target page. As Google understands the content context, it can help improve rankings.

Again, don’t overuse partial match anchors. Also, be careful not to use an excessive number of words. The problem with long anchor words is that they can dilute your keyword. Some readers, for example, may be confused, not knowing which part of the anchor text is related to the target page.

Related Anchor Text

Related anchors are variations of partial and exact match anchors. Instead of using the target keyword, you use a variation of the keyword. You can, of course, add random words if warranted.

In general, there are two ways to apply related anchor texts. For example, suppose the keyword is “opioid addiction crisis.” In this case, how to create anchors?

  • “excessive use of analgesics.” Here you are using words that do not include the keyword. Of course, you can also use “opioid overuse” or “opioid overuse.” In both cases, you are using a term that is part of the keyword.
  • “how bad is the opioid addiction crisis” or “How bad is the opioid addiction crisis.” Here you have added some words to the main keyword. Note that these terms are not the same as random words. Rather than telling people what to do, you tell them what they’ll find out if they follow the link.

It should also be mentioned that there is a third way to apply related keywords. For example, “Nike Air Zoom” targets “buy running shoes.” People who click on the anchor text expect to see more information about the shoes. But if they see a sales page, it can leave a negative impression. Even if Google won’t penalize you, you’ll look like a spammer, and visitors may be put off.

To be sure, be careful with the choice of words. Try to use words that add context to the keyword.

Naked Link Anchor Text

Naked anchors are URLs. Most of the time, you don’t use them in the main content. Indeed, they are not beautiful, especially if the slug is long.

Here is an example :  https://mnseoultrapro.com/off-page-seo-tips-to-increase-organic-traffic/

As you can see, this URL is long. Therefore, it is impossible to use without compromising the content’s quality. That’s why most people use it as anchor text in citations and sources at the end of the article.

But there are instances where you may find it useful.

Suppose one of your branding strategies is not only to improve recognition but also to make people remember your domain name. In this case, you can use your domain name. For example, by using “mnseoultrapro.com/” or “https://mnseoultrapro.com/” instead of “MNSEO Ultrapro.”

Another case where you can consider using naked links is when you want to ward off suspicion. For example, some people are wary of following links because they are tired of spammy anchor texts. However, if they see the URL, they are more likely to click on the link.

Anchor Links with Alt Text for Images

One of the best practices for including images in web copies is to use alt text. Also called an alt tag or alt description, this text string appears in place of the image if the image fails to load. Its purpose is to allow screen reader tools to describe an image to people with disabilities.

Alt texts help search engines understand the image and rank your site better. Also, they can serve as anchor text if you use the image to link to another page.

What are Link Anchor Best Practices for Link Building Strategies?

Link-building best practices go beyond choosing the right words. They also involve anchor text optimization factors, such as:

Use Relevant Anchors

Wherever possible, anchor text should not be misleading or appear contrived. Remember that one of the goals of writing great content is to build trust. So the next time you think about keyword variations, random and related words, try to stay on topic.

Choose Quality over Quantity

Avoid using links to comply with SEO best practices on link building. In general, the target page should span the context of the anchor text.

The association is also to be taken into consideration. Never link to low-quality, obscure, spammy, or suspicious sites. On the contrary, choose only reputable sites with high domain authority.

Track and Test Link Anchors

Not many people follow and test anchor texts. But this process is common practice among SEO consultants and SEO content writing services.

Using spreadsheets or tracking tools, they analyze texts’ effectiveness and anchors’ types. Then, if necessary, they can refine the content using the most optimal ones.

Using Different Types of Anchors

There is no one way to create anchor texts. Similarly, each external link may have distinct intents. So be flexible and mix things up by using different anchor texts.

You may find recommended ratios. Remember, however, that there are no general rules.

How to Optimize the Link Anchor for SEO?

The best way to optimize anchor text is to use relevant terms for the hyperlink text and not to over-optimize it. These are some of the techniques used in link-building services:

Avoid Using the Same Anchor More than Once

Google appreciates natural links. This is why anchor tracking is a crucial part of link building. For example, imagine a page with dozens of SEO backlinks. It would be suspicious if the links come from different domains but use the same anchor texts, which could lead to a possible penalty.

Use an Appropriate type of Anchor

Specific anchors are used more often, depending on the type of content.

  • Sidebars. Usually, the links coming from the sidebar are images. In this case, the anchor text picked up by the search engine will be its alt tag, if available.
  • Lists. Brand names are common and may include other words related to products or services.
  • Contents. The most common type of link tells visitors what to expect from the target page. The words used can be any of the various anchors containing a keyword.
  • Forums. Most people use either the page title or the URL slug.
  • Blog comments. Although the anchors found in comments vary, many use nouns as anchors.

If you’re creating a link, know what type of anchor text to use. This way, they will look natural when crawled and indexed by search engines.

Don’t force Keywords

High-ranking keywords are hard to find. Some are also very difficult to incorporate into articles without appearing contrived.

Let’s take the example of “digital marketing texas.” The usual practice is to use the exact phrase of the keyword. But it also degrades the quality of the item.

Notice that the “digital marketing” hyperlink text is only part of the preferred target keyword. But in practice, this can produce better results than forcing exact keywords.

Write anchor text and SEO keywords as naturally as possible. Google not only understands the context of keywords and their variations but also provides results based on geolocation and the search history of users.

Use Synonyms and Grammatical Numbers

One way to diversify keywords for anchor text and SEO optimization is to use synonyms. For example, instead of cars, use autos or automobiles. While you’re at it, enjoy the singular and plural forms. This method, at least, avoids using the same anchors twice or more.

Safe Link Building Practices

Whether you are building links for the audience’s convenience or using them as a strategy to get better rankings, the most crucial consideration is the quality of the target page/domain. The next thing is to choose the right anchor text to use.

As an experienced SEO consultant, I’ve helped many clients get quality links. But, more importantly, I use link anchor optimization and best practices to improve online visibility safely. Contact us to start seeing the results of your link-building efforts.

Related Posts

Sharing is Caring

Anchor text is one of the least understood elements of search engine optimization (SEO) and SEO content writing. Far too often, copywriters place links above certain words without much thought. And this happens due to the lack of understanding of the relationship between anchor text and SEO.

But once you get the hang of it, you can use well-written and relevant anchor text in link building strategies to improve page rankings.

What is an Anchor Text?

The best answer to the question “What is an Anchor Text or link anchor?” is that they are clickable words that contain a hyperlink. The purpose of anchor text is to send visitors to a target page, which can be one of the following:

  • Information page
  • Transition page (capture email, contact form, etc.)
  • Product or service page
  • sales page

Why are Link Anchors Important for SEO?

After content, links are the most essential search engine ranking signals. On the one hand, they help visitors go to other pages of the same site or another.

A well-written anchor influences user behavior, directing them where they need to go. On professional blogs, there are at least two intentions. One is to improve the user experience by providing links to more detailed pages. The other is to direct visitors to transition or sales pages.

For SEO, links help search engines like Google index and rank pages. Anchor texts, in this regard, may not play a very important role. But they contribute to other metrics that matter for rankings.

For example, the number of people who follow internal links reduces the bounce rate. External links, also called backlinks, help to increase trust and authority. They are part of your backlink strategy.

What are the 7 Types of Link Anchors?

There are different types of anchor texts. It is better to learn what they are so that you can use the right texts according to the content and the intention.

Generic Anchor Text

Generic anchors do not include any word related to a keyword. Moreover, they do not provide context to the surrounding texts. But when used the right way, they’re super persuasive.

Often the terms are used to invite the audience to do something. That’s why most people use them as a call to action (CTA) or to grab attention.

Remember not to overuse generic anchors. Otherwise, you risk looking like a spammer.

Examples of generic anchors:

  • buy now
  • Click here
  • download this
  • go here
  • more information
  • visit
  • read more
  • this blog
  • Visit page
  • Go to Website

An example of generic anchor text is “Click here to learn more about semantic search.”

As you can see, the term “click here” has nothing to do with the rest of the text. But it grabs your attention, and then prompts you to take action, click, and learn more about semantic search.

Brand Anchor Text

Brand anchors are great for establishing authority. You can also consider public figures and names associated with a brand. From an SEO perspective, they tell Google that you are referring to a reputable, high-quality website, page, or source.

Must read: Off-Page SEO Guide to Improve Position on Google

Examples of brand anchors:

  • MNSEO UltraPro
  • Google
  • SEMrush
  • Ahrefs

Associating a keyword with the brand name can be a good strategy. On the one hand, it prevents you from creating too many links to a particular brand name. In some circles, this is called branded + keyword anchor texts.

There are no fixed rules here. But to simplify, you can use a brand anchor to link to the main landing page. But for a specific page, tool, product, or service, you can attach the corresponding texts.

One thing to remember is that if you attach a keyword, keep it to a minimum. Otherwise, you risk over-optimizing without even realizing it.

Exact Match Anchor Text

Using exact match anchors is one of the best ways to increase your chances of ranking. But you need to take a cautious approach.

So how does it work?

Use the exact text used by the target page as the main keyword. Here is an example :

Suppose you link to an article titled “Robots.txt for SEO: Your Complete Guide.” And the main keyword used in this article is “robots.txt.”

To make a hypertext link in one of your content, like the one to refer to this page, you could do it in the following way: “Discover our complete guide on how to optimize your robots.txt for your SEO.”

As with other anchors, don’t overuse exact match anchors. While it worked wonders a few years ago, its effectiveness declined after Google’s algorithm update.

Partial Match Anchor Text

Partial match anchors mix your target keyword with random words. One of the benefits of using this anchor is that it allows you to create natural-sounding hyperlinks. Sometimes, it lets you avoid using exact-match anchor text, if necessary.

Examples of partial match anchors:

  • “read this anchor text guide,” which links to the “anchor text guide.”
  • “high-quality backlinks for SEO,” with a link to “backlinks for SEO.”
  • “building links securely,” which refers to “building links.”
Check out: How to Find Quality Backlinks

Partially matched anchors, as you see, don’t look spammy. But more importantly, the words you attach can add context to the content on the target page. As Google understands the content context, it can help improve rankings.

Again, don’t overuse partial match anchors. Also, be careful not to use an excessive number of words. The problem with long anchor words is that they can dilute your keyword. Some readers, for example, may be confused, not knowing which part of the anchor text is related to the target page.

Related Anchor Text

Related anchors are variations of partial and exact match anchors. Instead of using the target keyword, you use a variation of the keyword. You can, of course, add random words if warranted.

In general, there are two ways to apply related anchor texts. For example, suppose the keyword is “opioid addiction crisis.” In this case, how to create anchors?

  • “excessive use of analgesics.” Here you are using words that do not include the keyword. Of course, you can also use “opioid overuse” or “opioid overuse.” In both cases, you are using a term that is part of the keyword.
  • “how bad is the opioid addiction crisis” or “How bad is the opioid addiction crisis.” Here you have added some words to the main keyword. Note that these terms are not the same as random words. Rather than telling people what to do, you tell them what they’ll find out if they follow the link.

It should also be mentioned that there is a third way to apply related keywords. For example, “Nike Air Zoom” targets “buy running shoes.” People who click on the anchor text expect to see more information about the shoes. But if they see a sales page, it can leave a negative impression. Even if Google won’t penalize you, you’ll look like a spammer, and visitors may be put off.

To be sure, be careful with the choice of words. Try to use words that add context to the keyword.

Naked Link Anchor Text

Naked anchors are URLs. Most of the time, you don’t use them in the main content. Indeed, they are not beautiful, especially if the slug is long.

Here is an example :  https://mnseoultrapro.com/off-page-seo-tips-to-increase-organic-traffic/

As you can see, this URL is long. Therefore, it is impossible to use without compromising the content’s quality. That’s why most people use it as anchor text in citations and sources at the end of the article.

But there are instances where you may find it useful.

Suppose one of your branding strategies is not only to improve recognition but also to make people remember your domain name. In this case, you can use your domain name. For example, by using “mnseoultrapro.com/” or “https://mnseoultrapro.com/” instead of “MNSEO Ultrapro.”

Another case where you can consider using naked links is when you want to ward off suspicion. For example, some people are wary of following links because they are tired of spammy anchor texts. However, if they see the URL, they are more likely to click on the link.

Anchor Links with Alt Text for Images

One of the best practices for including images in web copies is to use alt text. Also called an alt tag or alt description, this text string appears in place of the image if the image fails to load. Its purpose is to allow screen reader tools to describe an image to people with disabilities.

Alt texts help search engines understand the image and rank your site better. Also, they can serve as anchor text if you use the image to link to another page.

What are Link Anchor Best Practices for Link Building Strategies?

Link-building best practices go beyond choosing the right words. They also involve anchor text optimization factors, such as:

Use Relevant Anchors

Wherever possible, anchor text should not be misleading or appear contrived. Remember that one of the goals of writing great content is to build trust. So the next time you think about keyword variations, random and related words, try to stay on topic.

Choose Quality over Quantity

Avoid using links to comply with SEO best practices on link building. In general, the target page should span the context of the anchor text.

The association is also to be taken into consideration. Never link to low-quality, obscure, spammy, or suspicious sites. On the contrary, choose only reputable sites with high domain authority.

Track and Test Link Anchors

Not many people follow and test anchor texts. But this process is common practice among SEO consultants and SEO content writing services.

Using spreadsheets or tracking tools, they analyze texts’ effectiveness and anchors’ types. Then, if necessary, they can refine the content using the most optimal ones.

Using Different Types of Anchors

There is no one way to create anchor texts. Similarly, each external link may have distinct intents. So be flexible and mix things up by using different anchor texts.

You may find recommended ratios. Remember, however, that there are no general rules.

How to Optimize the Link Anchor for SEO?

The best way to optimize anchor text is to use relevant terms for the hyperlink text and not to over-optimize it. These are some of the techniques used in link-building services:

Avoid Using the Same Anchor More than Once

Google appreciates natural links. This is why anchor tracking is a crucial part of link building. For example, imagine a page with dozens of SEO backlinks. It would be suspicious if the links come from different domains but use the same anchor texts, which could lead to a possible penalty.

Use an Appropriate type of Anchor

Specific anchors are used more often, depending on the type of content.

  • Sidebars. Usually, the links coming from the sidebar are images. In this case, the anchor text picked up by the search engine will be its alt tag, if available.
  • Lists. Brand names are common and may include other words related to products or services.
  • Contents. The most common type of link tells visitors what to expect from the target page. The words used can be any of the various anchors containing a keyword.
  • Forums. Most people use either the page title or the URL slug.
  • Blog comments. Although the anchors found in comments vary, many use nouns as anchors.

If you’re creating a link, know what type of anchor text to use. This way, they will look natural when crawled and indexed by search engines.

Don’t force Keywords

High-ranking keywords are hard to find. Some are also very difficult to incorporate into articles without appearing contrived.

Let’s take the example of “digital marketing texas.” The usual practice is to use the exact phrase of the keyword. But it also degrades the quality of the item.

Notice that the “digital marketing” hyperlink text is only part of the preferred target keyword. But in practice, this can produce better results than forcing exact keywords.

Write anchor text and SEO keywords as naturally as possible. Google not only understands the context of keywords and their variations but also provides results based on geolocation and the search history of users.

Use Synonyms and Grammatical Numbers

One way to diversify keywords for anchor text and SEO optimization is to use synonyms. For example, instead of cars, use autos or automobiles. While you’re at it, enjoy the singular and plural forms. This method, at least, avoids using the same anchors twice or more.

Safe Link Building Practices

Whether you are building links for the audience’s convenience or using them as a strategy to get better rankings, the most crucial consideration is the quality of the target page/domain. The next thing is to choose the right anchor text to use.

As an experienced SEO consultant, I’ve helped many clients get quality links. But, more importantly, I use link anchor optimization and best practices to improve online visibility safely. Contact us to start seeing the results of your link-building efforts.

Related Posts