To put the odds on your side to appear as high as possible in Google search results, your site must respect certain elements that are specific to the web.
One of them is the H1 tag.
This tag is part of the Hn tag. This information is used to structure and is essential for natural referencing. Using them improves your SEO and the readability of your pages.
In this article, I explain what the H1 tag is and how to write it well and optimize it so that it improves your positioning in search engines.
What is the H1 Tag?
Each Internet page consists of a title and several subtitles. These are organized into levels ranging from one to six, with level one being the most important and level six the least important.
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Each Title and subtitle is surrounded by tags ranging from H1 to H6. They are used to structure the editorial content of an HTML page to make it more pleasant to read and prioritize. They are also known as “HN tags.”
In SEO, they are also used to provide semantic information and structure to text. The H1 Title appears in the web browser tab. It is one of the first things the user sees when he arrives on the page. It is, therefore, very important since he gives initial information on what the article contains.
H1 Tag and SEO
The H1 tag is significant for different reasons. First, it is one of the first elements the visitor discovers on your page. Therefore, optimizing it and working on it meticulously is essential.
Then, the weight given to the H1 tag is essential for search engines. In other words, indicating your keyword in this tag will improve your chances of positioning yourself in the results.
You must therefore slip strategic vital words or expressions into the H1!
How to Write an Optimized H1 Tag?
Now that I’ve explained why the H1 tag is essential, I’ll give you some tips on how to write it well and make it even more effective.
A different H1 from the Title
First, I advise you to write an H1 tag different from the Title tag.
Even if nothing prohibits to use of the same sentence for these two elements, the fact of differentiating them offers advantages :
Only One Tag per Page
When building a website, it’s a good idea to have one big idea per page.
So, to make the comparison with a book, how would you react if you had a book in your hands with several titles? You would inevitably have a feeling of incomprehension! Well, it’s the same on the Internet with the H1 tag.
A page evokes a single idea. So she only needs one big headline.
H1 Tag First on the Page
In the same logic as using a single H1 tag per page, it is better to place it at the top of the page. Indeed, it is illogical to start a text with a subtitle and place its main Title in the middle.
Let’s take the example of a Word document. When you write a document, your main Title is always placed first, at the top of the page. It is then followed by other blocks of text between which subtitles are inserted. Your web page should follow the same structure.
A Highlighted
As the H1 tag alone sums up all the content of your page, it must be a very visible element that the Internet user cannot miss.
It should be the first thing a reader sees when they land on your page. This is why the success and effectiveness of an H1 tag do not only depend on the choice of keywords.
Also, remember to enhance this text by its formatting. For example, it is better to favor a large text than a font that is difficult to read or too small.
To put it simply, focus on the following elements:
An H1 is neither too short nor too Long
In terms of size, even if nothing is imposed, choosing a title that is neither too long nor too short is important. The ideal H1 tag length is between 60 and 75 characters.
Of course, this length is to be adapted according to your pages. For example, reaching this length with a product sheet won’t be easy.
H1s that are too short should be avoided for the following reasons:
Too long H1s are also not effective because:
A Tag Relevant to the Content of the Page
Your H1 tag should accurately describe the content of the page. At a glance, the Internet user must understand whether or not he will find the content he is looking for.
An example will allow you to understand this concept more quickly. Imagine you have a page about women’s swimwear. If you indicate in H1 “summer,” it will seem difficult for the visitor to understand because it is too general. On the other hand, if your Title is “Women’s Swimwear for summer 2021”, it is already much more relevant!
Your h1 tag should give a clear idea of what you are offering at a glance. This catchphrase must be concise but powerful while in line with what you offer your visitors.
An H1 that Makes You Want to Read the Article
Finally, the purpose of your H1 tag should also be to make people want to read the rest of the page.
The idea is not to scare them away and redirect them to another site, quite the contrary. Your Title must arouse the reader’s curiosity and make him want to go further.
To do this, show empathy and put yourself in your reader’s shoes. What information is he looking for? What question does he ask?
Your H1 tag should attract readers and make them want to take the next step. As you will understand, the H1 tag is a central element of your page. It impacts natural referencing and visitors’ interest in your pages.
So pay close attention to the advice given above. By applying these different recommendations, your H1 tag will be effective and will bring you results.
Conversely, a poorly written and poorly used H1 tag can be counterproductive. So take the time to reflect and refine this Title!
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