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Local SEO is how brands can ensure that their website content and online profiles are optimized to respond accurately to locally relevant or location-based searches.

For the latest local SEO best practices, keep reading. And if you still can’t do it, call on a specialized SEO pros!

Conduct Local SEO Audits

An audit is a great starting point for venturing into a local SEO project. This way, you can get a clear idea of ​​where your local SEO is while identifying strengths and areas for improvement.

Conduct Local SEO Audits

Depending on your goals and bandwidth, local SEO audits can be higher or granular. Most audits will include steps such as:

  • Ensure all locations are represented online
  • Page Speed ​​Check
  • Ensure location page metadata is populated
  • Have location pages in the header and footer of your site
  • Verification of UTM parameters
  • Review of local keywords
  • Ensure mobile compatibility

Respond (Appropriately) to Online Reviews

Most business owners have a love-hate relationship with online reviews. Their importance cannot be overstated, but it can also be difficult to keep track of. Nowadays, people have several options for leaving reviews online, from Google and Facebook to sites like Trustpilot.

Respond (Appropriately) to Online Reviews

There’s also the fact that as your business grows, you will likely receive less-than-ideal reviews. It could be due to a misunderstanding, a simple mistake, or a poor customer experience. After all, businesses are run by people, and people aren’t perfect.

A BrightLocal study found that “87% of consumers read online reviews for local businesses in 2022, up from 81% in 2019.” While you can’t exactly control your online reviews, you can control how your business responds to them.

To stay on top of your online reviews, we recommend creating a process with these key strategies:

  • Identify where online reviews are generated
  • Describe the steps for a professional and rapid response strategy
  • Respond to positive and negative reviews
  • Have a plan on how to deal with and mitigate negative reviews when possible

Keep your Google Business Profile Up to Date

Google Business Profile

Formerly called “Google My Business,” your Google business listing is one of the most advanced representations of your business online. For this reason, it is one of the most important local SEO best practices to watch out for.

If you haven’t already, you can start by claiming your business profile. Once you own it, you can ensure that it is filled out and that all information is accurate.

A complete Google Business Profile typically includes the following:

  • Your business name, address, phone number and URL.
  • The industry category your business falls in.
  • A detailed description of the company.
  • Working hours.
  • Up-to-date photos (ideally interior and exterior, if possible).
  • Comments.
  • Posts (such as special offers, upcoming events, new offers, latest blog posts, holiday information, etc.)

From there, consider having a local SEO strategy that includes consistently adding photos and posts to your profile when it makes sense.

Publish Location-specific Content

Publish Location-specific Content

It’s tempting to create all-encompassing content that speaks to all members of your audience, regardless of their location. But creating location-specific content can hugely benefit your local SEO, even if it takes more time and planning.

(That’s what a good content marketing calendar is for, after all.) Hubspot explains, “While writing about general topics attracts a large audience, sometimes it’s more important to sharpen your focus and write about local or industry news to attract a local audience.”

Semrush also recommends optimizing content for your region, including mentioning region-specific landmarks when you can.

Spot-check Consistency on the Web

It can feel like splitting hairs noticing something like “&” versus “and” in your business name. But the thing is, the seemingly insignificant details matter, especially when you’re focusing on local SEO best practices.

If it hasn’t already been incorporated into your local SEO audit, take the time to regularly check that your business information is consistent on everything from your Google Business Profile to site and page reviews. Social media.

It’s also wise to pay close attention to the NAP — name, address, and phone number, if applicable. Not only does this allow anyone who stumbles upon your business access to accurate information, but the consistency makes you appear more legitimate in the eyes of search engines.

Optimize your Website for Local Search

Optimize your Website for Local Search

Even single-location businesses should have an “About” page on their site to give visitors information about their business. But this is even more crucial for multi-site businesses.

Optimizing your site for local search means each location should have its web pages with location-specific content. It may look like unique “About” pages with information about that outpost’s details such as hours, address, promotions, etc.

Related Posts

Sharing is Caring

Local SEO is how brands can ensure that their website content and online profiles are optimized to respond accurately to locally relevant or location-based searches.

For the latest local SEO best practices, keep reading. And if you still can’t do it, call on a specialized SEO pros!

Conduct Local SEO Audits

An audit is a great starting point for venturing into a local SEO project. This way, you can get a clear idea of ​​where your local SEO is while identifying strengths and areas for improvement.

Conduct Local SEO Audits

Depending on your goals and bandwidth, local SEO audits can be higher or granular. Most audits will include steps such as:

  • Ensure all locations are represented online
  • Page Speed ​​Check
  • Ensure location page metadata is populated
  • Have location pages in the header and footer of your site
  • Verification of UTM parameters
  • Review of local keywords
  • Ensure mobile compatibility

Respond (Appropriately) to Online Reviews

Most business owners have a love-hate relationship with online reviews. Their importance cannot be overstated, but it can also be difficult to keep track of. Nowadays, people have several options for leaving reviews online, from Google and Facebook to sites like Trustpilot.

Respond (Appropriately) to Online Reviews

There’s also the fact that as your business grows, you will likely receive less-than-ideal reviews. It could be due to a misunderstanding, a simple mistake, or a poor customer experience. After all, businesses are run by people, and people aren’t perfect.

A BrightLocal study found that “87% of consumers read online reviews for local businesses in 2022, up from 81% in 2019.” While you can’t exactly control your online reviews, you can control how your business responds to them.

To stay on top of your online reviews, we recommend creating a process with these key strategies:

  • Identify where online reviews are generated
  • Describe the steps for a professional and rapid response strategy
  • Respond to positive and negative reviews
  • Have a plan on how to deal with and mitigate negative reviews when possible

Keep your Google Business Profile Up to Date

Google Business Profile

Formerly called “Google My Business,” your Google business listing is one of the most advanced representations of your business online. For this reason, it is one of the most important local SEO best practices to watch out for.

If you haven’t already, you can start by claiming your business profile. Once you own it, you can ensure that it is filled out and that all information is accurate.

A complete Google Business Profile typically includes the following:

  • Your business name, address, phone number and URL.
  • The industry category your business falls in.
  • A detailed description of the company.
  • Working hours.
  • Up-to-date photos (ideally interior and exterior, if possible).
  • Comments.
  • Posts (such as special offers, upcoming events, new offers, latest blog posts, holiday information, etc.)

From there, consider having a local SEO strategy that includes consistently adding photos and posts to your profile when it makes sense.

Publish Location-specific Content

Publish Location-specific Content

It’s tempting to create all-encompassing content that speaks to all members of your audience, regardless of their location. But creating location-specific content can hugely benefit your local SEO, even if it takes more time and planning.

(That’s what a good content marketing calendar is for, after all.) Hubspot explains, “While writing about general topics attracts a large audience, sometimes it’s more important to sharpen your focus and write about local or industry news to attract a local audience.”

Semrush also recommends optimizing content for your region, including mentioning region-specific landmarks when you can.

Spot-check Consistency on the Web

It can feel like splitting hairs noticing something like “&” versus “and” in your business name. But the thing is, the seemingly insignificant details matter, especially when you’re focusing on local SEO best practices.

If it hasn’t already been incorporated into your local SEO audit, take the time to regularly check that your business information is consistent on everything from your Google Business Profile to site and page reviews. Social media.

It’s also wise to pay close attention to the NAP — name, address, and phone number, if applicable. Not only does this allow anyone who stumbles upon your business access to accurate information, but the consistency makes you appear more legitimate in the eyes of search engines.

Optimize your Website for Local Search

Optimize your Website for Local Search

Even single-location businesses should have an “About” page on their site to give visitors information about their business. But this is even more crucial for multi-site businesses.

Optimizing your site for local search means each location should have its web pages with location-specific content. It may look like unique “About” pages with information about that outpost’s details such as hours, address, promotions, etc.

Related Posts

Sharing is Caring

Local SEO is how brands can ensure that their website content and online profiles are optimized to respond accurately to locally relevant or location-based searches.

For the latest local SEO best practices, keep reading. And if you still can’t do it, call on a specialized SEO pros!

Conduct Local SEO Audits

An audit is a great starting point for venturing into a local SEO project. This way, you can get a clear idea of ​​where your local SEO is while identifying strengths and areas for improvement.

Conduct Local SEO Audits

Depending on your goals and bandwidth, local SEO audits can be higher or granular. Most audits will include steps such as:

  • Ensure all locations are represented online
  • Page Speed ​​Check
  • Ensure location page metadata is populated
  • Have location pages in the header and footer of your site
  • Verification of UTM parameters
  • Review of local keywords
  • Ensure mobile compatibility

Respond (Appropriately) to Online Reviews

Most business owners have a love-hate relationship with online reviews. Their importance cannot be overstated, but it can also be difficult to keep track of. Nowadays, people have several options for leaving reviews online, from Google and Facebook to sites like Trustpilot.

Respond (Appropriately) to Online Reviews

There’s also the fact that as your business grows, you will likely receive less-than-ideal reviews. It could be due to a misunderstanding, a simple mistake, or a poor customer experience. After all, businesses are run by people, and people aren’t perfect.

A BrightLocal study found that “87% of consumers read online reviews for local businesses in 2022, up from 81% in 2019.” While you can’t exactly control your online reviews, you can control how your business responds to them.

To stay on top of your online reviews, we recommend creating a process with these key strategies:

  • Identify where online reviews are generated
  • Describe the steps for a professional and rapid response strategy
  • Respond to positive and negative reviews
  • Have a plan on how to deal with and mitigate negative reviews when possible

Keep your Google Business Profile Up to Date

Google Business Profile

Formerly called “Google My Business,” your Google business listing is one of the most advanced representations of your business online. For this reason, it is one of the most important local SEO best practices to watch out for.

If you haven’t already, you can start by claiming your business profile. Once you own it, you can ensure that it is filled out and that all information is accurate.

A complete Google Business Profile typically includes the following:

  • Your business name, address, phone number and URL.
  • The industry category your business falls in.
  • A detailed description of the company.
  • Working hours.
  • Up-to-date photos (ideally interior and exterior, if possible).
  • Comments.
  • Posts (such as special offers, upcoming events, new offers, latest blog posts, holiday information, etc.)

From there, consider having a local SEO strategy that includes consistently adding photos and posts to your profile when it makes sense.

Publish Location-specific Content

Publish Location-specific Content

It’s tempting to create all-encompassing content that speaks to all members of your audience, regardless of their location. But creating location-specific content can hugely benefit your local SEO, even if it takes more time and planning.

(That’s what a good content marketing calendar is for, after all.) Hubspot explains, “While writing about general topics attracts a large audience, sometimes it’s more important to sharpen your focus and write about local or industry news to attract a local audience.”

Semrush also recommends optimizing content for your region, including mentioning region-specific landmarks when you can.

Spot-check Consistency on the Web

It can feel like splitting hairs noticing something like “&” versus “and” in your business name. But the thing is, the seemingly insignificant details matter, especially when you’re focusing on local SEO best practices.

If it hasn’t already been incorporated into your local SEO audit, take the time to regularly check that your business information is consistent on everything from your Google Business Profile to site and page reviews. Social media.

It’s also wise to pay close attention to the NAP — name, address, and phone number, if applicable. Not only does this allow anyone who stumbles upon your business access to accurate information, but the consistency makes you appear more legitimate in the eyes of search engines.

Optimize your Website for Local Search

Optimize your Website for Local Search

Even single-location businesses should have an “About” page on their site to give visitors information about their business. But this is even more crucial for multi-site businesses.

Optimizing your site for local search means each location should have its web pages with location-specific content. It may look like unique “About” pages with information about that outpost’s details such as hours, address, promotions, etc.

Related Posts

Sharing is Caring

Local SEO is how brands can ensure that their website content and online profiles are optimized to respond accurately to locally relevant or location-based searches.

For the latest local SEO best practices, keep reading. And if you still can’t do it, call on a specialized SEO pros!

Conduct Local SEO Audits

An audit is a great starting point for venturing into a local SEO project. This way, you can get a clear idea of ​​where your local SEO is while identifying strengths and areas for improvement.

Conduct Local SEO Audits

Depending on your goals and bandwidth, local SEO audits can be higher or granular. Most audits will include steps such as:

  • Ensure all locations are represented online
  • Page Speed ​​Check
  • Ensure location page metadata is populated
  • Have location pages in the header and footer of your site
  • Verification of UTM parameters
  • Review of local keywords
  • Ensure mobile compatibility

Respond (Appropriately) to Online Reviews

Most business owners have a love-hate relationship with online reviews. Their importance cannot be overstated, but it can also be difficult to keep track of. Nowadays, people have several options for leaving reviews online, from Google and Facebook to sites like Trustpilot.

Respond (Appropriately) to Online Reviews

There’s also the fact that as your business grows, you will likely receive less-than-ideal reviews. It could be due to a misunderstanding, a simple mistake, or a poor customer experience. After all, businesses are run by people, and people aren’t perfect.

A BrightLocal study found that “87% of consumers read online reviews for local businesses in 2022, up from 81% in 2019.” While you can’t exactly control your online reviews, you can control how your business responds to them.

To stay on top of your online reviews, we recommend creating a process with these key strategies:

  • Identify where online reviews are generated
  • Describe the steps for a professional and rapid response strategy
  • Respond to positive and negative reviews
  • Have a plan on how to deal with and mitigate negative reviews when possible

Keep your Google Business Profile Up to Date

Google Business Profile

Formerly called “Google My Business,” your Google business listing is one of the most advanced representations of your business online. For this reason, it is one of the most important local SEO best practices to watch out for.

If you haven’t already, you can start by claiming your business profile. Once you own it, you can ensure that it is filled out and that all information is accurate.

A complete Google Business Profile typically includes the following:

  • Your business name, address, phone number and URL.
  • The industry category your business falls in.
  • A detailed description of the company.
  • Working hours.
  • Up-to-date photos (ideally interior and exterior, if possible).
  • Comments.
  • Posts (such as special offers, upcoming events, new offers, latest blog posts, holiday information, etc.)

From there, consider having a local SEO strategy that includes consistently adding photos and posts to your profile when it makes sense.

Publish Location-specific Content

Publish Location-specific Content

It’s tempting to create all-encompassing content that speaks to all members of your audience, regardless of their location. But creating location-specific content can hugely benefit your local SEO, even if it takes more time and planning.

(That’s what a good content marketing calendar is for, after all.) Hubspot explains, “While writing about general topics attracts a large audience, sometimes it’s more important to sharpen your focus and write about local or industry news to attract a local audience.”

Semrush also recommends optimizing content for your region, including mentioning region-specific landmarks when you can.

Spot-check Consistency on the Web

It can feel like splitting hairs noticing something like “&” versus “and” in your business name. But the thing is, the seemingly insignificant details matter, especially when you’re focusing on local SEO best practices.

If it hasn’t already been incorporated into your local SEO audit, take the time to regularly check that your business information is consistent on everything from your Google Business Profile to site and page reviews. Social media.

It’s also wise to pay close attention to the NAP — name, address, and phone number, if applicable. Not only does this allow anyone who stumbles upon your business access to accurate information, but the consistency makes you appear more legitimate in the eyes of search engines.

Optimize your Website for Local Search

Optimize your Website for Local Search

Even single-location businesses should have an “About” page on their site to give visitors information about their business. But this is even more crucial for multi-site businesses.

Optimizing your site for local search means each location should have its web pages with location-specific content. It may look like unique “About” pages with information about that outpost’s details such as hours, address, promotions, etc.

Related Posts